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SOSU Says

In these episodes of the "SOSU Says" video series, our professors provide an inside look at their classes and explain the practical applications of their teachings.

SOSU Says: Watch This!

Our SOSU marketing and entrepreneurship professors know how to succeed in business because they've really tried it. That real-world experience gives the SOSU online MBA programs an inside perspective into the success strategies and potential pitfalls of starting and sustaining a business.

MBA Videos on Marketing, Business Operations, and Entrepreneurship

Collaboration in online learning

You're not alone in SOSU online MBA programs. Working in groups, even when you're not in the same room, fosters a sense of community and forms professional networks. Our professors explain.

 

Technology's effect on marketing

Leveraging technology is one of the greatest challenges in the marketing world. This round-table discussion includes professors from SOSU online MBA programs sharing some advice for developing brand loyalty.

 

What being a small-business owner taught me

SOSU marketing professor Lawrence Silver hasn't spent his entire career in a classroom. He brings valuable experience and lessons learned, as a former small-business owner who knows the keys to success.

 

Keys to success in my class

You'll learn plenty about starting a small business from SOSU marketing professor Lawrence Silver, but he wants you to teach him something, too. Get some advice for getting ahead in SOSU online MBA programs.

 

I tell students what we've tried

In SOSU online MBA programs, not everything is in the textbook. SOSU marketing professor Dr. Courtney Kernek shares the story of her husband's transition from football player to successful entrepreneur.

 

Your personal brand

How do you market yourself? Try thinking of your personal brand. Can you keep up with the Kardashians? SOSU marketing professor Dr. Courtney Kernek offers some tips on cultivating your career.

 

The business plan is the blueprint

Do your dreams include someday starting a business of your own? SOSU entrepreneurship professor Dr. Martin Bressler explains how SOSU online MBA programs can help turn those ideas into reality.

 

Understand your customers

Do your dreams include someday starting a business of your own? SOSU entrepreneurship professor Dr. Martin Bressler explains how SOSU online MBA programs can help turn those ideas into reality.

 

Employing the Eisenhower Matrix

As an online student, you can use the Eisenhower Matrix to prioritize tasks by what's most important and most urgent. Having an organized plan of action can improve your productivity and reduce stress. Learn more about how to apply this time/task management method in your online studies!

 

Know your core values

When profit and purpose converge, understanding the core values of your business can be more complex than you think. MBA director Robert Howard describes how ethics can be shaped by entrepreneurial experiences.

 

Keeping an open mind

Online MBA classes aren't just listening to lectures. Collaboration among students and faculty can foster discussion about diverse viewpoints and changing perspectives, as MBA director Robert Howard explains.

 

How soft skills matter

Your interpersonal skills are a primary key to success in managerial roles. Dr. Clarence Von Bergen, professor of management, shares how your simple ability to deal with people can allow you to stand out among your peers.

 
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