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What Is an MBA in Strategic Communication?

Strategic communication is a subspecialty in the communications field

An MBA with an emphasis in Strategic Communication can prepare you for a career in public relations and marketing. Professionals in these disciplines commonly rely on the skills students can develop in an online MBA program to advance the messages of the people, products, services or companies they represent. To reach their intended audiences, they use traditional methods such as press releases, news briefs and white papers, as well as newer channels like social media.

What Is Strategic Communication?

Strategic communication is a subspecialty in the communications field. While communication covers a broad range of activities that includes advertising, broadcasting and internal communication, strategic communication refers to the delivery of focused messaging that meets an organization’s strategic goals and advances the message of the brand.

Coursework

To earn an MBA in with an emphasis in Strategic Communication at Southeastern Oklahoma State University, students take courses in the following areas:

  • Behavioral Management and Principle Centered Leadership and Ethics
    Learn what it takes to manage people and how to effectively solve ethical issues.
  • Management Economics, Accounting for Managers, and Financial Management
    Gain the skills and confidence you need to read financial statements and make decisions about projects that affect the profitability of a business.
  • Data Analysis for Managers, Marketing Management, and Strategic Management
    Learn how to analyze profits and losses as well as how to develop strategies to meet company goals.
  • Strategic Communication
    Gain the background you’ll need to craft campaigns that best represent your brand and its message. You can also learn which press release elements maximize coverage for your brand and how to interact comfortably with the press and news organizations on a regular basis.
  • Crisis Communication
    Focus on the skills you’ll need when negative news about your client, product, service or company goes viral. You’ll understand when to acknowledge negative publicity, what sort of response is appropriate, how to plan for a crisis, what do to as the momentum slows, and how and when to follow up.

An MBA with an emphasis in Strategic Communication can prepare you for positions at public relations firms, advertising agencies and business associations. Lobbying organizations and groups also need the services of strategic communication experts, as do in-house marketing and public relations departments. The sought-after ability to create clear, concise messaging for consumers and decision-makers can lead to exciting career options for skilled strategic communication experts.

Learn more about the SOSU online MBA with an emphasis in Strategic Communication program.


Sources:

Oxford Bibliographies: Strategic Communication

PRSA: PRSA Announces National Rollout of MBA-Level Strategic Communications Course; Names Three Launch Schools, Issues Call-to-Action to B-Schools


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