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Dr. Eric Kennedy

Associate Professor of Marketing

“It is not what you can memorize from a book, but how you apply what you learn in class to the real world.”

Degrees Held:

  • PhD, University of North Texas, 2017
  • MBA, University of North Texas, 2012
  • BS Management, University of Phoenix, 2010.

Career Highlights:

  • Gained promotion and tenure in 2023; [Being a] consumer behavior researcher examining the intersection of brand and consumer interactions

Which online degree program(s) do you teach?

MBA in General Business

  • Why did you start teaching?

    I started teaching so that I could work with marketers and explore the facets of consumer's behavior through research.

  • What is the best advice that you could give your students?

    It is not what you can memorize from a book, but how you apply what you learn in class to the real world.

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