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Dr. Eric Kennedy

Associate Professor of Marketing

“It is not what you can memorize from a book, but how you apply what you learn in class to the real world.”

Degrees Held:

PhD, University of North Texas, 2017
MBA, University of North Texas, 2012
BS Management, University of Phoenix, 2010.

Career Highlights:

Gained promotion and tenure in 2023; [Being a] consumer behavior researcher examining the intersection of brand and consumer interactions

Which online degree program(s) do you teach?

MBA in General Business

Why did you start teaching?
I started teaching so that I could work with marketers and explore the facets of consumer's behavior through research.
What is the best advice that you could give your students?
It is not what you can memorize from a book, but how you apply what you learn in class to the real world.

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