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Luci Parmer

Massey Endowed Professor of Business and Associate Professor

“Never stop reaching towards your goals.”

Degrees Held:

  • Ph.D. in Leadership Studies - Our Lady of the Lake University (2012)
  • MBA - University of Mobile (2007)
  • BBA with a major in Marketing - University of South Alabama (2004)
  • Associate of Applied Arts in Music and Video Business - The Art Institute of Houston (1994)
  • Associate of Science degree in Business Administration - Faulkner State Community College (1992

Career Highlights:

  • Gave a research presentation and led a workshop on leadership in Bristol, England in 2018; gained tenure in 2020.
  • In which online degree program(s) do you teach?

    MBA General, Healthcare Information Systems, Leadership, Management

  • Why did you start teaching?

    I liked the job duties that a professor had.

  • What's the best advice that you have ever received?

    Never stop reaching towards your goals.

  • What is the one book you think everyone should read?

    Leadership: Theory & Practice (Peter G. Northouse)

  • What do you think is the biggest challenge that people in the profession face today?

    Keeping students motivated and having the ability to be self-directed with a strong self-efficacy.

  • How do you see online learning affecting the future of education?

    I see online learning become more prominent, technical, and accelerated in the future of education.


    Meet Dr. Luci Parmer

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