Earning an online Master of Business Administration (MBA) with a Concentration in Marketing from a reputable institution like Southeastern Oklahoma State University can prepare you to excel in marketing management roles. However, not all marketing manager jobs are created equal.
Some companies with large marketing departments typically have multiple managers, each focused on a specific aspect of marketing like content production, email campaigns, social media, print advertising, public relations or data analytics. In those cases, the title “manager” means you are responsible for managing all activity related to that one area, but you may not have any people reporting to you and you’re not actually managing a team or a department.
In other companies, the marketing manager may be a high-level person responsible for the whole marketing team. This high-level manager reports directly to executive leadership. There are also the small companies that may only have one person responsible for all marketing activities — this person could have a manager title or may even hold a director or vice president title in lieu of a higher salary. Because of huge variances in what the title of marketing manager means and the responsibilities implied, you’ll find that reported average salaries vary widely.
Median Salaries for Marketing Managers in Different Roles
ZipRecruiter lets you search for average marketing manager salaries by specific job title. There are numerous titles these salaries are based on, and they range widely. While the salary representations are variable, this data can give you a snapshot of what marketing managers make in different positions. All salary figures are current as of April 2024.
Job Title — Salary Range
Social media marketing manager — $24,500 – $109,500
Brand manager — $29,500 – $143,000
Marketing analytics manager — $36,500 – $143,500
Marketing manager — $33,000 – $145,500
Marketing director — $34,000 – $181,500
Vice president of marketing — $85,000 – $264,000
Chief marketing officer — $50,000 – $272,000
Clearly, there is a wide array of jobs and salary ranges in marketing management. Thankfully, those with a specialized marketing MBA can pursue higher-level positions and command substantial compensation packages. It’s also important to keep in mind that some companies will pay a sign-on bonus and many companies offer performance bonuses, but the salaries listed above do not generally reflect these forms of extra compensation.
Marketing Manager Salaries in Oklahoma
The U.S. Bureau of Labor Statistics (BLS) is perhaps the most authoritative source for U.S. salary data. BLS does not break down occupational groups into as many specialized roles or job titles as ZipRecruiter, but BLS does offer regional estimates of salary data for marketing managers as a whole, taking into account positions and salaries across the spectrum of the field.
According to data extracted from BLS’ Occupational Employment and Wage Statistics Query System, the following are annual salary ranges (10th percentile to 90th percentile) for marketing managers in various regions of Oklahoma, as of May 2023. Note that $239,200 is the upper-level cutoff for BLS’ listed regional salary figures in this system, hence the Tulsa salary range below.
Region or City — Salary Range
Oklahoma City — $51,830 – $226,240
Tulsa — $77,280 – equal to or greater than $239,200
Northeast OK nonmetropolitan area — $52,230 – $202,020
Northwest OK nonmetropolitan area — $72,010 – $167,900
Southeast OK nonmetropolitan area — $72,050 – $153,640
Factors that can affect salary include a candidate’s education, experience, job responsibilities, location and company size. In general, earning an MBA degree can have a positive effect on one’s salary. Data from the BLS bears this out, as well: Marketing managers in Oklahoma made an impressive median annual salary of $121,730 in 2023. If you are a marketer in Oklahoma, earning your specialized MBA from Southeastern Oklahoma State University could help you ascend the ranks of well-paid marketing management professionals in the state.
Learn more about Southeastern’s online MBA with a Concentration in Marketing program.