Master of Science in Sports Administration – Strategic Communication Online

Whether on the field or behind the scenes, become a persuasive communicator when launching new athletic programs or promoting current ones.

Next Apply Date: 2/17/25
Next Class Start Date: 3/10/25
Apply Now

Program Overview

Consider the benefits gained from our M.S. in Sports Administration – Strategic Communication

Enhance your communication skills within coaching and operational management roles in the Master of Science in Sports Administration – Strategic Communication online program from Southeastern Oklahoma State University. Learn to plan and execute a campaign specific to your organization, such as engaging stakeholders about changes to a team or league, or implementing a wellness initiative in your community.

Specifically, you will be able to prepare a clear strategy and communicate effectively during a crisis, develop strategies for change management through a forward-thinking sports management lens, and more. Ideal for working professionals, this flexible online sports administration master's program—relevant to the current sports environment—enables you to broaden your peer network of athletics administrators while gaining valuable insight from our supportive faculty, many of whom have extensive experience as coaches, athletic directors or sports nutritionists.

As a graduate of this M.S. in Sports Administration – Strategic Communication online program, you will be prepared for advanced roles such as:

  • Athletic Director
  • Operations Manager
  • Public Relations Manager
  • Communication Specialist
  • Compliance Officer
  • Athletic Director
  • Operations Manager
  • Public Relations Manager
  • Communication Specialist
  • Compliance Officer

Also available:

Southeastern offers several unique areas of emphasis for the M.S. in Sports Administration online. Check out all our M.S. in Sports Administration online degree programs.

Total Tuition $11,640*
Duration As few as 12 months
Credit Hours 30

Accreditation

AACSB accredited logo

The John Massey School of Business at Southeastern Oklahoma State University is accredited by AACSB International (AACSB).

Need More Information?

Call 844-515-9100

Call 844-515-9100

Why choose an SE online degree?

Our experienced faculty are experts in their fields and guide you through your program with one-on-one support. Specialized curriculum emphasizes connectivity and real-world applications.

Tuition

Invest in a quality online program that enables you to pay as you go

Southeastern Oklahoma State University offers students the opportunity to earn online degrees with affordable, pay-as-you-go tuition that includes fees.

Financial Aid

Financial aid is available for those who qualify. The first step in applying for financial aid is to file your Free Application for Federal Student Aid (FAFSA). SOSU's Federal School Code is 003179.

Contact Us

Student Financial Aid Office
425 W. University Blvd.
Durant, OK 74701-3347

Phone: 580-745-2186
Fax: 580-745-7469
Email: [email protected]

Tuition breakdown:

Total Tuition $11,640*
Per Credit Hour $388

Calendar

Check these key dates for the online sports administration degree

At Southeastern, you never have to wait long to get started on your online degree program. The chart below shows upcoming start dates along with important deadlines.

8 week coursesProgram Start DateApplication DeadlineDocument DeadlinePayment DueLast Class Day
Spring I1/13/2512/16/2412/16/242/25/253/2/25
Spring II3/10/252/17/252/17/254/15/255/4/25
Summer I5/12/254/28/254/28/256/1/256/29/25
Summer II6/30/256/16/256/16/257/3/258/10/25
Fall I8/18/258/4/258/4/259/15/2510/5/25
Fall II10/13/259/29/259/29/2511/1/2512/7/25

Now enrolling:

Apply Date 2/17/25
Class Starts 3/10/25

Have questions or need more information about our online programs?

Ready to take the rewarding path toward earning your degree online?

Admissions

Here's how to get started on your sports communication degree

Southeastern Oklahoma State University's online M.S. in Sports Administration – Strategic Communication program has specific requirements that applicants must meet to enroll. Please read the admission guidelines to ensure you qualify.

  • Online Application
  • Bachelor's Degree
  • Minimum 2.0 GPA
  • No GRE or GMAT required

If you have any special circumstances that need further clarification, please contact us at 844-515-9100.

To meet the admission requirements for the M.S. in Sports Administration online program, applicants must meet one of the following criteria:

  • Bachelor's degree from a regionally accredited university with a minimum 2.75 overall GPA or minimum 3.0 GPA in the last 60 hours of courses, or
  • Bachelor's degree from a regionally accredited university with a minimum 2.0 overall GPA AND a current resume demonstrating two years of experience in the field of study—must be reviewed and approved by program coordinator, or
  • Bachelor's degree from a regionally accredited university and at least 6 hours in a graduate program from a regionally accredited university with a minimum 3.0 cumulative GPA and must be in good standing at previous university
  • No GRE is required for Southeastern Oklahoma State University online M.S. in Sports Administration programs
  • There is a non-refundable $30 application fee for both domestic and international students

The M.S. in Sports Administration degree online at SE allows a maximum of nine credit hours that can be transferred from another program with approval from the program coordinator.

International Application and Admissions Requirements: Please note, unfortunately, students with an F-1 visa are ineligible for online programs.

  1. Complete the application.
  2. Academic Records:
    • Original final post-secondary transcript(s) from each college or university attended within the United States.
    • Post-secondary records from outside the U.S. must be course-by-course analyzed by a NACES (www.NACES.org) educational credential evaluation service such as IERF or WES or ECE.
  3. English Proficiency: Internet-based TOEFL score of 79 or an IELTS Academic score of 6.5; taken within 2 years of enrollment.
    • For TOEFL, have your score report sent to Southeastern (institution code: 6657).
    • For IELTS, let us know your TRF number.
    • You do not need TOEFL or IELTS scores if you meet one of the following:
      • English is your first language from a country whose official language is English
      • You have a bachelor’s degree from a U.S. college or university
      • You have a bachelor’s degree from an English speaking country


Official sealed transcripts from all previous institutions should be sent to Southeastern Oklahoma State University:

Southeastern Oklahoma State University/Registrar
425 W. University Blvd.
Durant, OK 74701-3347

Email: [email protected]

Courses

Discover the benefits of our online curriculum for your master’s program

For the M.S. in Sports Administration – Strategic Communication online, you will complete a total of 10 courses equaling 30 credit hours.

Duration: 7 Weeks weeks
Credit Hours: 3
Review and analysis of sociological phenomena related to sports.
Duration: 7 Weeks weeks
Credit Hours: 3
A study of research methodology and literature related to sports. The course is designed to develop correct application of research methods and statistical process decision-making relative to continuous improvement in coaching and sports management.
Duration: 7 Weeks weeks
Credit Hours: 3
Problems, policies and procedures involved in the administration of athletics.
Duration: 7 Weeks weeks
Credit Hours: 3
This course is designed to study the management, financing, marketing and sponsorships of sports programs.
Duration: 7 Weeks weeks
Credit Hours: 3
A study in the planning and developing of sports facilities as well as event management.
Duration: 7 Weeks weeks
Credit Hours: 3
A study of current issues involving philosophical and administrative issues in physical education and sports.
Duration: 7 Weeks weeks
Credit Hours: 3
Legal aspects of sport administration, coaching, and teaching physical education. Topics include the analysis of legal issues such as liability, negligence, risk management, tort law, and application of sport law.
Duration: 7 Weeks weeks
Credit Hours: 3
Methods of teaching sport skills in a variety of sports. The purpose is to promote athletes' growth, development, and learning in all areas of sports. A study of the trends and issues related to the development and maintenance of athletic abilities in a variety of sports.

Courses may be substituted upon approval of the department chair and/or program coordinator.

Students must choose two of the following courses: 

Duration: 7 Weeks weeks
Credit Hours: 3
Students will learn the process for planning, executing, and evaluating a strategic communication campaign consistent with the organization's mission and strategic initiatives. This course emphasizes strategic communication deployed for both for-profit and non-profit organizations, to internal and external audiences, using proactive and reactive message strategies.
Duration: 7 Weeks weeks
Credit Hours: 3
Through a message-centered approach, this course introduces students to the planning, creation, deployment and critique of risk and crisis communication. Students will explore competing theoretical perspectives and rhetorical strategies used when conveying risk and crisis communication to the public.
Duration: 7 Weeks weeks
Credit Hours: 3
Organizations communicate strategically. These messages develop, influence, and control internal and external structures, networks, and teams. In this course, you will study these messages and examine how organizational leaders communicate through challenges, engage in sense-making, and develop strategies for communicating change and development.
Duration: 7 Weeks weeks
Credit Hours: 3
This course explores communication strategies to successfully engage in negotiations and conflict management when problem-solving or allocating scarce resources. Of particular interest is a focus on strategies women in leadership can employ to develop confidence, reduce situational ambiguity, and avoid the pitfalls of negative stereotypes when negotiating or managing conflict.

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