Master of Business Administration with a Concentration in Marketing Online

Engage in a rewarding career. This concentration provides an integrated approach to analyzing consumer behavior and social media marketing methods that help you target and engage customers.

Next Apply Date: 4/22/24
Next Class Start Date: 5/6/24
Apply Now

Program Overview

Read about Southeastern's marketing MBA online program

Our 100% online MBA in Marketing provides an integrated approach to analyzing consumer behavior and social media marketing methods that help you target and engage customers. Move up in any agency or company as a key player in advertising and promotions roles such as market research analyst, marketing manager or director.

Core coursework includes fundamentals in finance, accounting, economics, behavioral management, research and data analysis.

As a graduate of this MBA online program, you will be readily prepared to grow any organization's marketing efforts through various roles, including:

  • Marketing Manager
  • Marketing Director
  • Product Manager
  • Market Research Analyst
  • Brand Manager
  • Marketing Manager
  • Marketing Director
  • Product Manager
  • Market Research Analyst
  • Brand Manager

Other online MBA programs also available:

SE offers a variety of other MBA concentrations in addition to the marketing MBA. Check out all our master of business administration online degree programs.

Total Tuition, Including Fees $12,420*
Duration As few as 12 months
Credit Hours 36

Accreditation

AACSB accredited logo

The John Massey School of Business at Southeastern Oklahoma State University is accredited by AACSB International (AACSB).

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Need More Information?

Call 844-515-9100

Call 844-515-9100

Why choose an SE online MBA?

Hear our experienced faculty explain the wide-ranging benefits of our affordable programs, which emphasize connectivity and real-world applications.

Tuition

Pay by the course for your online program

SOSU is committed to providing an outstanding education that is also affordable. Tuition is structured to give our students the best value and flexibility.

Tuition breakdown:

Total Tuition, Including Fees $12,420*
Per Credit Hour $345

Calendar

See how our course schedule is designed for flexibility

There's no better time to begin your Master of Business Administration degree than now. We offer the convenience of a fast application-to-start calendar—you don't have to apply months before you want to start your MBA.

TermProgram Start DateApplication DeadlineDocument DeadlineRegistration DeadlineTuition DeadlineLast Class Day
Spring II3/4/242/19/242/19/243/1/244/17/244/28/24
Summer I5/6/244/22/244/22/245/3/245/28/246/23/24
Summer II6/24/246/10/246/10/246/21/247/26/248/11/24
Fall I8/19/248/5/248/5/248/16/249/27/2410/6/24
Fall II10/14/249/30/249/30/2410/11/2411/12/2412/8/24

Now enrolling:

Apply Date 4/22/24
Class Starts 5/6/24

Have questions or need more information about our online programs?

Ready to take the rewarding path toward earning your degree online?

Admissions

Understand what you need to know before applying to the online MBA in Marketing program

Southeastern Oklahoma State University's online MBA program has specific requirements that applicants must meet to enroll. Please read the admission guidelines to ensure you qualify.

  • Online Application
  • Bachelor's Degree
  • Minimum 2.5 GPA
  • No GMAT

To meet the admission requirements for SOSU's online MBA degree program, applicants must meet one of the following criteria:

  • Bachelor's degree from a regionally accredited university with a minimum 3.0 overall GPA or minimum 3.0 GPA in the last 60 semester hours of courses, or
  • Bachelor's degree from a regionally accredited university with a minimum 2.5 overall GPA or minimum 2.75 GPA in last 60 semester hours of courses, AND at least three years of continuous professional work experience, AND approval of the program coordinator, or
  • Bachelor's degree from a regionally accredited university with a minimum 2.5 overall GPA or minimum 2.75 GPA in last 60 semester hours of courses, AND a portfolio consisting of a letter of application which outlines the applicant's career goals and objectives and how an MBA degree will enhance them; a current resume, three professional letters of recommendation, AND approval of the program coordinator, or
  • Bachelor's degree from a regionally accredited university and at least 9 hours in a graduate program from a regionally accredited university with a minimum 3.0 cumulative GPA and must be in good standing at previous university.
  • No GMAT is required for the Southeastern Oklahoma State University online MBA.
  • There is a non-refundable $30 application fee for both domestic and international students.

Non-Business Undergraduate course requirements:

Our MBA is designed for students with diverse undergraduate backgrounds and is suitable for business and non-business graduates. For students entering the MBA program whose undergraduate degree is not in business, finance or a related field, pre-requisite coursework may be required before enrolling in Economics, Accounting, Finance, or Data Analysis courses. Students must satisfy pre-requisite coursework or present proof of coursework equivalency for the following:

  • ACCT 2103 Fund of Financial Accounting
  • ACCT 2203 Fund of Managerial Accounting
  • ECON 2213 Principles of Microeconomics
  • BUS 2633 Business Statistics

Our MBA is designed for students with diverse undergraduate backgrounds and is suitable for business and non-business graduates. If you do not have a bachelor's in business, pre-requisites can be satisfied online, with four 1-week leveling courses. Our Enrollment Specialists will be able to provide you with more information on these 1-week courses.

International Application and Admissions Requirements: Please note, unfortunately, students with an F-1 visa are ineligible for online programs.

  1. Complete the application.
  2. Academic Records:
    • Original final post-secondary transcript(s) from each college or university attended within the United States.
    • Post-secondary records from outside the U.S. must be course-by-course analyzed by a NACES (www.NACES.org) educational credential evaluation service such as IERF or WES or ECE.
  3. English Proficiency: Internet-based TOEFL score of 79 or an IELTS Academic score of 6.5; taken within 2 years of enrollment.
    • For TOEFL, have your score report sent to Southeastern (institution code: 6657).
    • For IELTS, let us know your TRF number.
    • You do not need TOEFL or IELTS scores if you meet one of the following:
      • English is your first language from a country whose official language is English
      • You have a bachelor’s degree from a U.S. college or university
      • You have a bachelor’s degree from an English speaking country

Official sealed transcripts from all previous institutions should be sent to Southeastern Oklahoma State University:

Southeastern Oklahoma State University/Registrar
425 W. University Blvd.
Durant, OK 74701-3347

Email: [email protected]

Courses

Take a look at the core business marketing curriculum

For the MBA with a Concentration in Marketing online program, students must complete the following coursework, including 24 credit hours of core courses and 12 credit hours of specialty courses.

Duration: 7 Weeks weeks
Credit Hours: 3
The study of human behavior in organizations and its effect on establishing and attaining organizational goals in an effective and efficient manner.
Duration: 7 Weeks weeks
Credit Hours: 3
An application of microeconomic principles to business decision-making. Economic theory and quantitative methods are applied to managerial decisions about pricing, production, profit maximization, and government restraints. It is presumed the student has an understanding of preliminary calculus.
Duration: 7 Weeks weeks
Credit Hours: 3
The primary emphasis of this course is on management's use of accounting information to manage the resources of a complex organization. The course focuses on three major areas: fundamentals of cost systems; managerial decision-making; and managerial planning and performance evaluation.
Duration: 7 Weeks weeks
Credit Hours: 3
Concepts and methods of the scientific research process within the context of business and management. The course emphasizes an applied approach providing a thorough understanding of the nature and scope of business research.
Duration: 7 Weeks weeks
Credit Hours: 3
An integrative course utilizing the comprehensive case study method to develop experiences in effective application of marketing strategies to create competitive advantages. Emphasis is on the relationship of the marketing function in a multinational context.
Duration: 7 Weeks weeks
Credit Hours: 3
Theory and application of statistical and quantitative techniques to various types of business data. Emphasis is on the interpretation and use of data analysis results from a manager's perspective. Use of statistical computer software is an integral part of course. Both descriptive and inferential statistics are covered.
Duration: 7 Weeks weeks
Credit Hours: 3
This course covers the practice and theory of managers making financial decisions for the firm. The basis for all decisions builds from the premise of maximizing shareholder wealth. Topics include risk and return tradeoffs, valuing stock and bonds, evaluating choices among sources of capital and capital structure, evaluating dividend policy, evaluating the selecting expansion projects, using derivative securities to managing risk, firm valuation, and short-term cash management.
Duration: 7 Weeks weeks
Credit Hours: 3
A capstone course for graduate students in the last stage of their coursework toward an MBA degree. It covers the integration of the skill and functions of management to develop long range plans and to implement and manage the efforts directed toward the accomplishment of organizational objectives.
Duration: 7 Weeks weeks
Credit Hours: 3
The new age of marketing requires an understanding of data. This class will give you the right tools to stay relevant. It also offers the theoretical understanding of data necessary for you to adapt to the many changes in marketing, while also equipping you with the skills you’ll need to perform vital daily functions. By the end of the course, you will be able to walk into any company and help make data-driven marketing decisions.
Duration: 7 Weeks weeks
Credit Hours: 3
This course covers analytical techniques that apply to supply chain logistics, including transportation, warehousing, inventory control, and supply chain design.
Duration: 7 Weeks weeks
Credit Hours: 3
This course takes an in-depth look at social networks, social media platforms, and online advertising to offer students an advantage in many positions involving marketing, consulting, and brand management. Students with an interest in entrepreneurship will also find the course useful as new businesses often rely on social and media marketing.
Duration: 7 Weeks weeks
Credit Hours: 3
An integrative strategic marketing approach to consumer behavior which provides the student with a comprehensive framework for analyzing consumers.

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