We live in a consumer market defined by relationship-building, creating diverse job opportunities for marketing professionals across industries. Shoppers choose brands they form a connection with via mutual values, catchy taglines or memorable marketing and advertising campaigns. Our fast-paced, media-driven world demands marketing professionals to maintain the connection with and the attention of consumers.
Southeastern Oklahoma State University’s online Bachelor of Business Administration (BBA) in Marketing (Minor Required) program prepares you for these dynamic career opportunities through comprehensive coursework in consumer behavior, digital marketing and strategic brand management. The program equips graduates with the analytical skills, creative thinking and strategic expertise needed to succeed in today’s competitive marketing landscape. Here are five jobs you can pursue with this career-advancing degree, including average annual salaries, according to December 2025 ZipRecruiter data:
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Social Media Manager
Online marketing continues to grow in popularity as consumers now incorporate social media presence into their perception of brands. Social media managers coordinate a cohesive, attractive brand presence across outlets like Facebook, Instagram, Twitter and more.
The communication skills and creative aptitude you’ll develop through a marketing degree can help you shine in this role. Social media managers earn an average salary of $64,845 per year, with compensation varying based on company size, industry and level of experience managing social campaigns and brand engagement.
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Brand Manager
Brands and products undergo a series of research and tests before hitting the market, and brand managers oversee every phase. As a brand manager, you’ll work with individuals from different departments, like research, media and finance, to create a desired end product. Beyond product launches, you’ll also oversee brand awareness, exposure, presence and reputation management for products and services already on the market, ensuring consistent messaging and positive brand perception across all channels.
This role requires analytical aptitude, knowledge of marketing research and persuasive communication skills. Brand managers typically earn an average salary of $84,160 per year, with higher compensation available for those managing major brands or working in competitive industries like consumer goods and technology.
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Event Planner
Events do not just happen. Weddings, professional conferences and promotional events, for example, all require a planner who coordinates logistics, manages vendors and ensures seamless execution from concept to completion.
If you pursue this career, you’ll need strong project management and communication skills to succeed in the role, along with creativity and attention to detail. Event planners earn an average salary of $75,268 per year, with earnings influenced by specialization area, client base and the scale and complexity of events managed.
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Public Relations Representative
The public relations (PR) industry focuses on the reputation and positive promotion of a client or product. An outstanding public relations representative knows how to influence a target audience and nurture relationships through strategic messaging and media outreach.
As a marketing major, you’ll learn the importance of audience analysis and presentation skills, which translate well in this profession. Public relations representatives earn an average salary of $45,460 per year, while those with experience and education can advance to public relations manager roles with an average salary of $83,626 per year, overseeing campaigns and leading PR teams.
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Market Research Analyst
This position offers a good fit for marketing majors who thrive on research, as market research analysts design and execute varying assessments of products. In this role, you’ll deliver presentations on your findings, including consumer reactions to new product packaging, pricing strategies and brand positioning.
Understanding consumer marketing trends proves essential in this role, as you’ll need to identify emerging patterns and translate data into actionable business insights. Market research analysts earn an average salary of $78,816 per year, with compensation increasing for those who specialize in advanced analytics, predictive modeling or strategic consumer research.
Launch Your Marketing Career With a BBA in Marketing
Marketing majors have options when it comes to career opportunities after graduation, but the job market is competitive. Earning a BBA in Marketing is an excellent way to develop the range of skills you need to succeed in the above roles and create value for consumers.
Southeastern’s online BBA in Marketing program emphasizes an understanding of consumer behavior and builds the creative, analytical and communication skills you need to excel in a variety of jobs. Whether you pursue social media management, brand strategy, event planning, public relations or market research, this degree provides the foundation for a rewarding career in today’s dynamic marketing landscape.
Learn more about Southeastern Oklahoma State University’s online BBA in Marketing (Minor Required) program.