Marketing is one of the most important industries in the world of business. Every business, whether selling a product or offering a service, depends on marketing professionals to effectively communicate brand benefits to the public.
According to Indeed, marketing builds brand awareness, customer engagement and sales. For those looking to stand out and compete for marketing roles, Southeastern Oklahoma State University’s online Bachelor of Business Administration (BBA) in Marketing (Minor Required) program equips graduates with employer-desired skills in developing a marketing plan, conducting market research and understanding consumer decision-making.
Taking the First Step
Companies of all sizes need marketing professionals who understand the industry. According to the U.S. Bureau of Labor Statistics, roles such as market research analysts and marketing specialists are expected to grow 7% from 2024 to 2034, which is faster than average.
A BBA in marketing provides practical skills in areas like analytics, branding, and consumer behavior that graduates can apply immediately in early career roles. These abilities help new professionals contribute quickly and confidently. As technology and consumer trends continue to evolve, marketing offers a wide range of emerging and specialized career paths.
A Field With Limitless Possibility
A marketing degree opens the door to many career paths across different areas of business. Graduates can pursue roles in advertising, brand management, communications and customer relations, each focusing on how organizations connect with their audiences. Opportunities also extend into digital and social media, where professionals shape a company’s online presence.
More specialized paths include product management, marketing management, research, and sales. These roles involve understanding consumer needs, guiding product strategies, analyzing market trends, and driving revenue. Together, they demonstrate the versatility and broad applicability of a marketing education.
Increase Your Earning Potential With a Marketing BBA Degree
According to recent data, the national average salary for degree holders of a BBA in marketing is $67,990 per year. Salaries in marketing vary significantly depending on factors like role, industry and location. Since entry‑level and mid‑career marketers often work in different types of roles, their pay can increase substantially as they gain experience and specialize.
Given the versatility of the marketing industry, the online BBA in Marketing (Minor Required) program from Southeastern is a decisive first step toward developing a career in marketing. Whether you want to interface with clients directly, make successful sales or work in graphic design, a BBA in marketing can help you stand out to employers.
Learn more about Southeastern Oklahoma State University’s online BBA in Marketing (Minor Required) program.