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Jump-Start your Marketing Career

Marketing is one of the most important industries in the world of business. Every business, whether selling a product or offering a service, depends on marketing professionals to effectively communicate brand benefits to the public. As Tim Parker writes for, “In a world of fast-paced media, in formats from television to Twitter, the demand for outstanding marketing professionals has never been stronger.

If you are looking to break into the marketing industry, gaining a BBA in marketing is one of the best ways to make yourself competitive.

Taking the First Step

Companies of all sizes need marketing professionals who understand the industry. TopUniversities contributor Hasna Haidar writes, “… marketing graduates are well positioned to start work as a marketing intern in a small or large advertising agency, or in the marketing department of a business or other organization.” These entry-level positions can lead to more specialized positions in the field.

The skills learned in a BBA in marketing program are essential for anyone looking to take that first step. “You’ll be able to apply your marketing knowledge and skills,” writes Haidar, “and get to see all the marketing principles you learnt during your marketing degree come to life.

Marketing is a broad field that encompasses a wide range of potential career paths. “What stands out about the field of marketing is that it is very progressive,” says Haidar. She notes that the rapidly evolving marketing landscape impacts the types of marketing careers and specializations available.

A Field With Limitless Possibility

Career options abound for those interested in marketing. “If you are looking for a career in online content creation, print advertising, public relations, product management, brand marketing, copywriting, website design or the many other careers in which it’s your job to take a product or service and make it the next item people can’t live without,” writes Parker, “marketing is the career path for you.”

Not only is there a wide range of potential career paths in the marketing field as it currently exists, new positions are being invented all the time to accommodate the changing landscape of modern business. “Key factors in future marketing roles are the growing trends towards using big data and mobile marketing,” says Haidar. These developments ensure that the knowledge gained during a BBA in marketing will continue to be useful in years to come.

Increase Your Earning Potential

According to PayScale, as of September 25, 2019, the average salary for BBA in marketing degree holders is $60,000 per year. The average salary for BBA in marketing graduates with less than one year of experience is $41,111. It jumps up to $64,628 for those with between 5 and 9 years of experience. Marketing is a field where pay is directly linked to experience.

Given the versatility of the marketing industry, a BBA in marketing is a powerful first step toward developing a career in marketing. Whether you want to interface with clients directly, develop successful sales copy, or work in graphic design, a BBA in marketing can help you stand out to employers.

Learn more about Southeastern Oklahoma State University’s online BBA in Marketing program.


Investopedia: A Career Guide for Marketing Majors

TopUniversities: What Can You Do With a Marketing Degree?

PayScale: Bachelor of Business Administration (BBA) Marketing Degree

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