Are you interested in taking the next step up in your career into administrative leadership opportunities in corporate business, government and not-for-profit organizations? The Southeastern Oklahoma State University Bachelor of Business Administration (BBA) in General Business online program will prepare you for a wide variety of lucrative and challenging careers in nearly any sector of the economy.
The John Massey School of Business offers the program accredited by the Association to Advance Collegiate Schools of Business (AACSB International). Schools with AACSB accreditation demonstrate an ongoing commitment to excellence in teaching, research, curriculum development and learner success. Accreditation signals to potential employers that a graduate’s education and training meets high, relevant standards to jobs and provides a framework for continued development and success. The U.S. News & World Report’s Best Colleges ranks the university among the top regional universities in the West.
Graduates of this program will gain skills in effective communication, planning, analysis, problem-solving and critical thinking, and they will be invaluable assets in the following positions (with average salary figures as of December 2021, Salary.com):
General Manager (General Administrative): Average salary of $64,450
Professionals in this role supervise the operations and processes for a group of departments within an organization. These professionals typically oversee a staff of local or department managers and their personnel, and they collaborate with other leaders to accomplish critical business objectives and maximize revenues and profitability. They also typically develop practices, procedures and policies, evaluate staff performance, develop ways to maximize productivity and work with individual managers to solve business problems. A background in specific industries may supplement the expertise in general management in organizations across industries, including information technology, manufacturing and hospitality.
Operations Manager: Average salary of $107,670
The operations manager is responsible for managing the daily activities of the organization. The role evaluates operational systems and alternatives, establishes metrics, monitors performance against goals and uses auditing processes to track effectiveness. These professionals are also responsible for establishing and implementing company policies and practices, as well as collaborating in the development and coordination of various business initiatives. In all these functions, operations managers oversee other managers and staff to achieve objectives.
Customer Service Manager: Average salary of $94,370
People in this position typically report to a director and manage a customer service team or department, depending on the company size. These professionals are responsible for ensuring that customer satisfaction levels continually meet or exceed executive expectations. In order to do so, customer service managers determine key performance indicators (KPIs) or metrics to monitor. To make improvements, they often collaborate with other leaders to recommend specific changes, procedures, policies and training. They are responsible for personnel decisions and work within the scope of a set budget.
Sales Manager I: Average base salary of $121,293
There are several tiers of sales management positions, each with increasing authority over higher-level subordinates. At the entry-level of sales management, the sales manager directs a sales team and is responsible for sales and revenue production. Toward this end, the sales manager develops sales programs, provides training in techniques and incentives, sets sales goals, makes forecasts, analyzes KPI metrics and sales data and evaluates the profitability of specific sales and services. On a daily basis, the sales manager may work closely with and advise individual salespeople in order to assist them in their roles.
Category Management Analyst: Average salary of $79,081
People in this position manage the introduction of new products, distribution, promotional mixes and pricing, and analyze category or brand performance. They evaluate marketing, sales and customer data to help develop and enhance marketing and sales plans. They continually monitor competitors, vendors, customers and the overall market conditions to support and advise executive decision-making. The category management analyst often writes reports and makes presentations to executives.
With a balanced curriculum of courses that develop acumen in business information management, statistics, finance, marketing, organizational behavior and more, Southeastern Oklahoma State University’s online BBA degree program provides unique versatility and the freedom to evolve in many directions.