Bachelor of Business Administration in Marketing Online
Develop your marketing expertise and be equipped with the fundamental business and marketing principles to help you build your interpersonal, creative and analytical aptitudes for marketing.
Program Overview
Discover the value of the online BBA in Marketing program from SE
Our Bachelor of Business Administration in Marketing at Southeastern Oklahoma State University is designed to give you the fundamental business and marketing principles you need to build your interpersonal, creative and analytical aptitudes for marketing. In this online degree program, you will learn how to understand consumer behavior, identify marketing segments and analyze and design marketing strategies for diverse environments. The marketing courses in this program total the 124 credit hours needed to graduate. A minor is not necessary.
Marketing Learning Outcomes
- Understanding the types of consumers and their decision-making processes along with the factors that influence how they think, feel and act
- Develop the analytical, financial, communications and decision-making skills and technical competencies needed to succeed as a marketing professional
- Ability to make decisions about product, price, marketing communications and distribution so that the customer chooses their brand/company over the competition
- Understanding the types of consumers and their decision-making processes along with the factors that influence how they think, feel and act
- Develop the analytical, financial, communications and decision-making skills and technical competencies needed to succeed as a marketing professional
- Ability to make decisions about product, price, marketing communications and distribution so that the customer chooses their brand/company over the competition
Careers in Marketing
- Advertising
- Brand Management
- Communications
- Customer Relations
- Digital and Social Media Management
- Marketing Manager
- Product Management
- Marketing Research
- Sales
- Advertising
- Brand Management
- Communications
- Customer Relations
- Digital and Social Media Management
- Marketing Manager
- Product Management
- Marketing Research
- Sales
Online undergraduate programs also available:
Southeastern offers a variety of specialized online program options. Check out our other online undergraduate programs.
Accreditation
The John Massey School of Business at Southeastern Oklahoma State University is accredited by AACSB International (AACSB).
Tuition
Find out how and when to pay your tuition
Southeastern Oklahoma State University offers its students the opportunity to earn their online degree with affordable, pay-as-you-go tuition that includes fees.
| Program | Per Credit Hour* | Per Course |
|---|---|---|
| BBA – Marketing | $306 | $918 |
*University reserves the right to change tuition and fees at any time.
Financial Aid
Financial aid is available for those who qualify. The first step in applying for financial aid is to file your Free Application for Federal Student Aid (FAFSA). SOSU's Federal School Code is 003179. If you plan to use federal financial aid, it is recommended that you apply for and have your financial aid awards finalized before enrolling. To expedite this, it is important that you file your FAFSA as soon as possible after applying.
Contact Us
Student Financial Aid Office425 W. University Blvd.
Durant, OK 74701-3347
Phone: 580-745-2186
Fax: 580-745-7469
Email: [email protected]
Transfer your credits for lower tuition
Use our Tuition Estimator to see how affordable your degree could be. Slide the notch to the number of credits you've already earned—which may qualify for transfer credit—to get an estimate of what your degree might cost.
Transcripts sent from other colleges and universities will be evaluated, and accepted credits will be added to the student's Southeastern record. The Tuition Estimator is not a guarantee or predictor of the number of credit hours that will be accepted.Tuition breakdown:
Calendar
Know the important dates for our students
At SOSU, we offer multiple start dates throughout the year so you never have to wait long to get started on your online degree program. The chart below shows upcoming start dates, along with important deadlines, such as when your application should be submitted and when payments are due.
| 8 week courses | Program Start Date | Application Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Last Class Day |
|---|---|---|---|---|---|---|
| Fall I | 8/21/23 | 8/7/23 | 8/7/23 | 8/18/23 | 9/29/23 | 10/8/23 |
| Fall II | 10/16/23 | 10/2/23 | 10/2/23 | 10/13/23 | 11/14/23 | 12/10/23 |
| Spring I | 1/8/24 | 12/18/23 | 12/18/23 | 1/5/24 | 2/27/24 | 2/25/24 |
| Spring II | 3/4/24 | 2/19/24 | 2/19/24 | 3/1/24 | 4/17/24 | 4/28/24 |
| Summer I | 5/6/24 | 4/22/24 | 4/22/24 | 5/3/24 | 5/28/24 | 6/23/24 |
| Summer II | 6/24/24 | 6/10/24 | 6/10/24 | 6/21/24 | 7/26/24 | 8/11/24 |
Now enrolling:
Have questions or need more information about our online programs?
Ready to take the rewarding path toward earning your degree online?
Admissions
Know the steps to being admitted to our online BBA in Marketing program
Let's start boosting your career! The admission process is the first step toward earning your online degree. Familiarize yourself with these requirements for this online program, along with information on required documentation.
- Online Application
- Transcripts
- College Placement Test
To meet the admission requirements for the BBA in Marketing, applicants must submit a complete application, pay the $30 non-refundable application fee, and meet the following criteria:
Transfer Students: Students who have attempted seven or more semester hours of college credit. Remedial and activity courses are not counted.
- Students are accepted as long as their cumulative GPA is a 2.0 or higher. If the student's cumulative GPA is less than a 2.0 but it does not indicate a suspension, they can enroll at SOSU for the upcoming semester; however, they would be placed on probation until that cumulative GPA reaches at least a 2.0. If their last semester does indicate a suspension, they would be required to sit out a semester before enrolling at SOSU. If a student has two suspensions, they must attend another school and raise their cumulative GPA to a 2.0 or higher before being accepted to SOSU.
- College placement testing: Students will be required to take a test in each of the three areas (English, Math and Reading) unless they have successfully completed a college course in that area or have provided ACT scores of at least a 19. Students who have not scored high enough in the Science area automatically have a deficiency until they clear the Math & Reading deficiencies. If they do not pass the placement test, they will be required to either complete a remedial course or will have an additional lab component. These deficiencies should be completed within the first 12 credit hours (typically one semester). Our Learning Center can provide more information if you have further questions.
Adult Freshmen: 21 or older and has earned no more than six hours of college credit after high school graduation. Concurrent work is excluded.
- Provide a completed high school transcript or GED
- College placement testing is required if the student does not provide ACT or SAT scores. See testing information above.
New Freshmen: A student who has earned no more than six hours of college credit after high school graduation. Concurrent work is excluded.
- Minimum ACT of 20 (or SAT equivalent) or 2.7 overall high school GPA and top 50% of graduating class OR 2.7 GPA in the 15-unit core curriculum (four English, three Math, three History, three Science and two Electives)
- College placement testing: There are three tests (English, Math and Reading) that are given to students who do not score at least a 19 on the ACT or equivalent SAT scores in that area. Students who have not scored high enough in the Science area automatically have a deficiency until they clear the Math & Reading deficiency.
If the student does not pass the placement test, they will be required to either complete a remedial course or will have an additional lab component. These deficiencies are required to be completed within the first 24 credit hours (typically two semesters). Our Learning Center can provide more information if you have further questions.
Returning Students: Students who have not attended any other school since leaving SOSU are accepted under the following circumstances:
- The student has a cumulative GPA of at least a 2.0; or
- If the student's cumulative GPA is under a 2.0 and their final semester with SOSU was on academic probation, they can return on probation. This status will stay in effect until the student raises their cumulative GPA to at least a 2.0.
- For students who have been suspended, university policy states that for the first suspension, a student must sit out at least one semester before returning. If a student has two suspensions, they must attend another school and raise their cumulative GPA to a 2.0 or higher before being accepted to SOSU.
International Application and Admissions Requirements: Please note, unfortunately, students with an F-1 visa are ineligible for online programs.
- Complete the application.
- Academic Records:
- Original final post-secondary transcript(s) and diploma(s) from each college or university attended. If your transcript is not issued in English, we require the original document as well as an English translation done by your school(s) or a professional translating company. Original = issued by a school or examination board with an official signature and school stamp or seal.
- Post-secondary records from outside the U.S. must be analyzed by a NACES (www.NACES.org) educational credential evaluation service such as IERF or WES or ECE. For IERF, students need to choose the "detailed report" option and select Southeastern Oklahoma State University from the menu. IERF will send the evaluation of your records to our International Student Services office.
- English Proficiency: Internet-based TOEFL score of 61 or an IELTS Academic score of 5.5; taken within 2 years of enrollment.
- For TOEFL, let us know your registration number and have your score report sent to Southeastern (institution code: 6657).
- For IELTS, let us know your TRF number.
- You do not need TOEFL or IELTS scores if you meet one of the following:
- English is your first language
- You graduated from a U.S. high school with 4 years of English
- You have a bachelor's degree from a U.S. college or university
- You have 24 hours of college or university credit in the U.S. with a grade point average of 3.0 or better (including English Composition I and II)
Official sealed transcripts from all previous institutions should be sent to Southeastern Oklahoma State University:
Southeastern Oklahoma State University/Registrar425 W. University Blvd.
Durant, OK 74701-3347
Email: [email protected]
Courses
Learn the degree plan for our online marketing program
To complete the BBA in Marketing online, students must complete a total of 124 credit hours which includes 67 Marketing credit hours (43 Business Core hours, 9 Marketing Core hours and 9 Marketing Electives), 44 General Education credit hours, and Elective credit hours selected with an advisor as needed to meet university graduation requirements.
Specified General Education Requirements
COMM 2213 Business and Professional Speaking
ECON 2113 Principles of Macroeconomics
MATH 1483: Functions & Modeling or MATH 1513: College Algebra
Communications (9 Hours)
English (ENG 1113 and ENG 1213)
Speech Communication (COMM 2213)
Social and Behavioral Sciences (12 Hours)
Political Science (POSC 1513)
American History (HIST 1513 or 1523)
Social Science (ECON 2113)
Mental and Physical Health (KIN 1113 or PSY 1113)
Science and Mathematics (14 Hours)
Biological Sciences (BIOL 1114)
Physical Sciences (PSCI 1114 or 1414)
Mathematics (MATH 1483 or 1513)
Computer Proficiency Requirement (BIM 1513 or CIS 1003)
Humanities (9 Hours)
Humanities, Philosophy, and Lit (ENG 2313, 3893; HUM 2113, 2223; or PHIL 2113)
Fine Arts (ART 1003, 1103, 3013, 3083; MUS 1113, 1123, 3133; THTR 1143, 1183, 2183, or 3183)
Foreign Language (CHTW 1513; SPAN1113; NS 1213)
Learning Outcomes:
- Describe the functions of prices in allocating resources and rationing commodities in a market economy.
- Predict the resource supplying and product demanding behavior of households under various market structures.
- Predict the resource demanding and product supplying behavior of businesses under various market structures.
- Formulate reasoned opinions on public policy actions which affect allocative efficiency and the distribution of income.
- Understand market structure and functioning. Differentiate between cost and supply relationships. Identify and understand consumer behavior and demand theory.
- Calculate and understand product and resource pricing and revenue and profit relationships.
- Formulate reasoned opinions on international specialization and trade. Form opinions on matters of public economic policy that are independent, informed and well-reasoned.
- Predict price levels resulting from supply side and demand side economic forces
- Analyze the allocative and rationing functions of market prices.
Learning Outcomes:
- Analyze the meaning and influences guiding the decisions and behaviors of culturally driven phenomenon.
- Question the power of individual influences on decision-making and consumption.
- Appraise the applicability of consumer behavior theories to interpreting why consumers behave as they do.
- Assess the components and stages of the group decision-making process.
- Demonstrate an ability to work collaboratively in a learner-centered classroom.
- Demonstrate an understanding of consumer behavior research through decision-making simulations.
Learning Outcomes:
- Understand and apply the major marketing strategies and the 4 P’s of the marketing mix and how it relates to other areas of the business environment.
- Comprehend marketing strategies in diverse businesses and industries.
- Critique the use of various marketing strategies by companies or organizations (profit and non-profit), as well as be able to apply them in a marketing plan.
- Research data, apply, and evaluate an overall marketing plan for a real world issue and present using technological visual aids.
Learning Outcomes:
- Analyze the retailing process, the environment within which it operates, and the institutions and functions that are performed.
- Discover the role played by retail managers as members of the marketing channel.
- Evaluate the factors consumers consider when choosing purchasing options.
- Develop an understanding of strategic options of large, small and online retail businesses.
Learning Outcomes:
- Develop skills in acquiring, analyzing, and presenting relevant business information.
- Recognize and describe current management issues.
- Develop and demonstrate ability to research management/business issues.
- Demonstrate technology use in business research.
Learning Outcomes:
- Gain understanding of strategic planning in contemporary marketing and how it relates to other areas of business.
- Gain understanding of buyers and markets in today’s global marketplace.
- Analyze target market selection in today’s demographic (segmentation, targeting, positioning).
- Understand and the apply the concept of marketing mix (4Ps) to contemporary issues.