Bachelor of Business Administration in Marketing Online
Develop your marketing expertise and be equipped with the fundamental business and marketing principles to help you build your interpersonal, creative and analytical aptitudes for marketing.
Program Overview
Discover the value of the online BBA in Marketing program from SE
Our Bachelor of Business Administration in Marketing at Southeastern Oklahoma State University is designed to give you the fundamental business and marketing principles you need to build your interpersonal, creative and analytical aptitudes for marketing. In this online degree program, you will learn how to understand consumer behavior, identify marketing segments and analyze and design marketing strategies for diverse environments. The marketing courses in this program total the 124 credit hours needed to graduate. A minor is not necessary.
Learning outcomes:
- Understanding the types of consumers and their decision-making processes along with the factors that influence how they think, feel and act
- Develop the analytical, financial, communications and decision-making skills and technical competencies needed to succeed as a marketing professional
- Ability to make decisions about product, price, marketing communications and distribution so that the customer chooses their brand/company over the competition
- Understanding the types of consumers and their decision-making processes along with the factors that influence how they think, feel and act
- Develop the analytical, financial, communications and decision-making skills and technical competencies needed to succeed as a marketing professional
- Ability to make decisions about product, price, marketing communications and distribution so that the customer chooses their brand/company over the competition
Potential career outcomes include:
- Advertising
- Brand Management
- Communications
- Customer Relations
- Digital and Social Media Management
- Marketing Manager
- Product Management
- Marketing Research
- Sales
- Advertising
- Brand Management
- Communications
- Customer Relations
- Digital and Social Media Management
- Marketing Manager
- Product Management
- Marketing Research
- Sales
Online undergraduate programs also available:
Southeastern offers a variety of specialized online program options. Check out our other online undergraduate programs.
Per Credit Hour
$295*
Transfer Hours
Up to 90 Hours
Credit Hours
124
Accreditation
The John Massey School of Business at Southeastern Oklahoma State University is accredited by AACSB International (AACSB).
Tuition
Find out how and when to pay your tuition
Southeastern Oklahoma State University offers its students the opportunity to earn their online degree with affordable, pay-as-you-go tuition that includes fees.
| Program | Per Credit Hour* | Per Course |
|---|---|---|
| BBA – Marketing | $295 | $885 |
Additional Fees
Application: $25
International Student Application: $25
*University reserves the right to change tuition and fees at any time.
Financial Aid
Financial aid is available for those who qualify. The first step in applying for financial aid is to file your Free Application for Federal Student Aid (FAFSA). SOSU's Federal School Code is 003179. If you plan to use federal financial aid, it is recommended that you apply for and have your financial aid awards finalized before enrolling. To expedite this, it is important that you file your FAFSA as soon as possible after applying.
Contact Us
Student Financial Aid Office425 W. University Blvd.
Durant, OK 74701-3347
Phone: 580-745-2186
Fax: 580-745-7469
Email: [email protected]
SE-B-BAMKT
Transfer your credits for lower tuition
Use our Tuition Estimator to see how affordable your degree could be. Slide the notch to the number of credits you've already earned—which may qualify for transfer credit—to get an estimate of what your degree might cost.
Transcripts sent from other colleges and universities will be evaluated, and accepted credits will be added to the student's Southeastern record. The Tuition Estimator is not a guarantee or predictor of the number of credit hours that will be accepted.
Tuition breakdown:
Per Credit Hour
$295*
Calendar
Know the important dates for our students
At SOSU, we offer multiple start dates throughout the year so you never have to wait long to get started on your online degree program. The chart below shows upcoming start dates, along with important deadlines, such as when your application should be submitted and when payments are due.
| 8 week courses | Program Start Date | Application Deadline | Document Deadline | Registration Deadline | Tuition Deadline | Last Class Day |
|---|---|---|---|---|---|---|
| Summer I | 5/8/23 | 4/24/23 | 4/24/23 | 5/5/23 | 5/30/23 | 6/25/23 |
| Summer II | 6/26/23 | 6/12/23 | 6/12/23 | 6/23/23 | 7/28/23 | 8/13/23 |
| Fall I | 8/21/23 | 8/7/23 | 8/7/23 | 8/18/23 | 9/29/23 | 10/8/23 |
| Fall II | 10/16/23 | 10/2/23 | 10/2/23 | 10/13/23 | 11/14/23 | 12/10/23 |
Now enrolling:
Apply Date
6/12/23
Class Starts
6/26/23
Have questions or need more information about our online programs?
Ready to take the rewarding path toward earning your degree online?
Admissions
Know the steps to being admitted to our online BBA in Marketing program
Let's start boosting your career! The admission process is the first step toward earning your online degree. Familiarize yourself with these requirements for this online program, along with information on required documentation.
- Online Application
- Transcripts
- College Placement Test
To meet the admission requirements for the BBA in Marketing, applicants must meet the following criteria:
Transfer Students: Students who have attempted seven or more semester hours of college credit. Remedial and activity courses are not counted.
- Students are accepted as long as their cumulative GPA is a 2.0 or higher. If the student's cumulative GPA is less than a 2.0 but it does not indicate a suspension, they can enroll at SOSU for the upcoming semester; however, they would be placed on probation until that cumulative GPA reaches at least a 2.0. If their last semester does indicate a suspension, they would be required to sit out a semester before enrolling at SOSU. If a student has two suspensions, they must attend another school and raise their cumulative GPA to a 2.0 or higher before being accepted to SOSU.
- College placement testing: Students will be required to take a test in each of the three areas (English, Math and Reading) unless they have successfully completed a college course in that area or have provided ACT scores of at least a 19. Students who have not scored high enough in the Science area automatically have a deficiency until they clear the Math & Reading deficiencies. If they do not pass the placement test, they will be required to either complete a remedial course or will have an additional lab component. These deficiencies should be completed within the first 12 credit hours (typically one semester). Our Learning Center can provide more information if you have further questions.
Adult Freshmen: 21 or older and has earned no more than six hours of college credit after high school graduation. Concurrent work is excluded.
- Provide a completed high school transcript or GED
- College placement testing is required if the student does not provide ACT or SAT scores. See testing information above.
New Freshmen: A student who has earned no more than six hours of college credit after high school graduation. Concurrent work is excluded.
- Minimum ACT of 20 (or SAT equivalent) or 2.7 overall high school GPA and top 50% of graduating class OR 2.7 GPA in the 15-unit core curriculum (four English, three Math, three History, three Science and two Electives)
- College placement testing: There are three tests (English, Math and Reading) that are given to students who do not score at least a 19 on the ACT or equivalent SAT scores in that area. Students who have not scored high enough in the Science area automatically have a deficiency until they clear the Math & Reading deficiency.
If the student does not pass the placement test, they will be required to either complete a remedial course or will have an additional lab component. These deficiencies are required to be completed within the first 24 credit hours (typically two semesters). Our Learning Center can provide more information if you have further questions.
Returning Students: Students who have not attended any other school since leaving SOSU are accepted under the following circumstances:
- The student has a cumulative GPA of at least a 2.0; or
- If the student's cumulative GPA is under a 2.0 and their final semester with SOSU was on academic probation, they can return on probation. This status will stay in effect until the student raises their cumulative GPA to at least a 2.0.
- For students who have been suspended, university policy states that for the first suspension, a student must sit out at least one semester before returning. If a student has two suspensions, they must attend another school and raise their cumulative GPA to a 2.0 or higher before being accepted to SOSU.
International Application and Admissions Requirements: Please note, unfortunately, students with an F-1 visa are ineligible for online programs.
- Complete the application. There is a non-refundable $55 application fee.
- Academic Records:
- Original final post-secondary transcript(s) and diploma(s) from each college or university attended. If your transcript is not issued in English, we require the original document as well as an English translation done by your school(s) or a professional translating company. Original = issued by a school or examination board with an official signature and school stamp or seal.
- Post-secondary records from outside the U.S. must be analyzed by a NACES (www.NACES.org) educational credential evaluation service such as IERF or WES or ECE. For IERF, students need to choose the "detailed report" option and select Southeastern Oklahoma State University from the menu. IERF will send the evaluation of your records to our International Student Services office.
- English Proficiency: Internet-based TOEFL score of 61 or an IELTS Academic score of 5.5; taken within 2 years of enrollment.
- For TOEFL, let us know your registration number and have your score report sent to Southeastern (institution code: 6657).
- For IELTS, let us know your TRF number.
- You do not need TOEFL or IELTS scores if you meet one of the following:
- English is your first language
- You graduated from a U.S. high school with 4 years of English
- You have a bachelor's degree from a U.S. college or university
- You have 24 hours of college or university credit in the U.S. with a grade point average of 3.0 or better (including English Composition I and II)
Official sealed transcripts from all previous institutions should be sent to Southeastern Oklahoma State University:
Southeastern Oklahoma State University/Registrar425 W. University Blvd.
Durant, OK 74701-3347
Email: [email protected]
Courses
Learn the degree plan for our online marketing program
To complete the BBA in Marketing online, students must complete a total of 124 credit hours which includes 67 Marketing credit hours (43 Business Core hours, 9 Marketing Core hours and 9 Marketing Electives), 44 General Education credit hours, and Elective credit hours selected with an advisor as needed to meet university graduation requirements.
All the Business core courses must be completed with a grade of C or better.
ACCT 2103: Fundamentals of Financial Accounting
Duration: 7 weeks
Credit Hours: 3
This course is an introduction to financial accounting and includes focus on developing, analyzing and interpreting financial statements.
ACCT 2203: Fundamentals of Managerial Accounting
Duration: 7 weeks
Credit Hours: 3
This course is an introduction to management accounting and organizational performance measurements such as basic costing and capital budgeting.
BIM 3183: Business Information Management
Duration: 7 weeks
Credit Hours: 3
This course examines business information systems theory and business applications. Topics include components of the life cycle as well as business information analysis, design and implementation.
BLAW 3123: Legal Environment of Business
Duration: 7 weeks
Credit Hours: 3
This course will consist of three main units of instruction. The first unit will cover an introduction to legal theory, legal and deductive reasoning, constitutional law, administrative law, the court system, civil and criminal procedures, alternative dispute resolution, criminal law, and the concepts of tort and strict liability. The second unit will consist of the study of common law contract theory and an introduction to the Uniform Commercial Code. The basic elements of contracts will be examined, along with remedies, statute of frauds and third party rights. The final unit will consist of the application of property, bailments, agency, employment law, business structures, intellectual property, E-commerce, international law and other topics. The concept of ethics and proper business conduct will be emphasized throughout the course.
ECON 2213: Principles of Microeconomics
Duration: 7 weeks
Credit Hours: 3
This course introduces the role of the market price system in managing the use of society's resources and in rationing available supplies. The efficiency of resource management is examined in the light of a variety of more- or less-competitive market environments. Conclusions are inferred from the rational behavior of optimizing decision-makers.
Learning Outcomes:
- Describe the functions of prices in allocating resources and rationing commodities in a market economy.
- Predict the resource supplying and product demanding behavior of households under various market structures.
- Predict the resource demanding and product supplying behavior of businesses under various market structures.
- Formulate reasoned opinions on public policy actions which affect allocative efficiency and the distribution of income.
- Understand market structure and functioning. Differentiate between cost and supply relationships. Identify and understand consumer behavior and demand theory.
- Calculate and understand product and resource pricing and revenue and profit relationships.
- Formulate reasoned opinions on international specialization and trade. Form opinions on matters of public economic policy that are independent, informed and well-reasoned.
- Predict price levels resulting from supply side and demand side economic forces
- Analyze the allocative and rationing functions of market prices.
ENG 3903: Business and Professional Writing
Duration: 7 weeks
Credit Hours: 3
This course research and practice in academic writing and writing of reports, proposals, memoranda and other kinds of prose used in the fields of academia, business and industry.
BUS 2633: Business Statistics
Duration: 7 weeks
Credit Hours: 3
This course applies descriptive and inferential statistics to business and economic problems. Statistical distributions are used to conduct interval estimates and hypothesis tests. Empirical evidence of cause and effect relationships is investigated through simple two-variable linear regression and correlation analysis.
BUS 3333: Business Ethics
Duration: 7 weeks
Credit Hours: 3
This course explores accounting, business and legal decision-making from an ethical perspective. It focuses on the business person as an ethical decision-maker and on the business as a socially moral agent. Case studies from the core business disciplines as well as supplemental materials or assignments for the disciplines are used as learning materials.
BUS 4901: Career Development Seminar
Duration: 7 weeks
Credit Hours: 1
This seminar is designed to help students transition from college to the professional work environment. The seminar will be led by faculty with guest speakers from across the university and from area businesses. Topics include developing a professional resume, interviewing skills and business etiquette.
FIN 3113: Business Finance
Duration: 7 weeks
Credit Hours: 3
This course considers the basic financial decisions within a business. Topics include setting financial goals, measuring risk and return, time value of money, fundamentals of capital structure, fundamentals of dividend policy, sourcing funds, fundamentals of capital budgeting, fundamentals of stock, and bonds and their valuation.
MKT 3233: Principles of Marketing
Duration: 7 weeks
Credit Hours: 3
This course is a study of the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services that satisfy individual and organizational objectives.
MNGT 3113: Management and Organizational Behavior
Duration: 7 weeks
Credit Hours: 3
This course includes the study of planning, leadership, organization and control in order to effectively manage organizations in a dynamic environment. Includes a heavy emphasis on human behavior in organizations.
MNGT 3243: Production and Operations Management
Duration: 7 weeks
Credit Hours: 3
This course is intended to be a survey of operating practices and models in both manufacturing and service firms. It provides managers with sufficient knowledge to make informed "total business decisions" and to introduce standard terms and concepts for communications with operating personnel. In such a course, it should be recognized that breadth of subject matter, not depth of topic, will be the goal. Emphasis is more on skills for operating/controlling systems than on design. Topics covered are forecasting quality control; inventory and supply chain management; aggregate/capacity planning and scheduling; and project management.
MNGT 4443: International Business
Duration: 7 weeks
Credit Hours: 3
This course reflects the sensitivity of the global market to economic, political and cross-cultural differences in relation to planning, pricing, promotion, distribution and the need to remain competitive.
MNGT 4633: Business Policy
Duration: 7 weeks
Credit Hours: 3
This course is a capstone course designed to integrate the functional areas of business for corporate- and business-level strategic decision making. This course is usually taken during the student's last semester of study.
MKT 3633: Consumr Behavior
Duration: 7 weeks
Credit Hours: 3
This course has an integrative strategic marketing approach to consumer behavior, which provides the student with a comprehensive framework for analyzing consumers.
Learning Outcomes:
- Analyze the meaning and influences guiding the decisions and behaviors of culturally driven phenomenon.
- Question the power of individual influences on decision-making and consumption.
- Appraise the applicability of consumer behavior theories to interpreting why consumers behave as they do.
- Assess the components and stages of the group decision-making process.
- Demonstrate an ability to work collaboratively in a learner-centered classroom.
- Demonstrate an understanding of consumer behavior research through decision-making simulations.
MKT 4333: Marketing Research
Duration: 7 weeks
Credit Hours: 3
This course examines the role of research in the marketing management decision-making process. This project-based course examines various methods of data-gathering techniques along with quantitative and qualitative methods of data analysis
MKT 4643: Marketing Managemnt
Duration: 7 weeks
Credit Hours: 3
This course includes analysis of the appropriate management of marketing-program objectives. Product, promotion, pricing and distribution concepts will be integrated into marketing strategy development, implementation and control.
Learning Outcomes:
- Understand and apply the major marketing strategies and the 4 P’s of the marketing mix and how it relates to other areas of the business environment.
- Comprehend marketing strategies in diverse businesses and industries.
- Critique the use of various marketing strategies by companies or organizations (profit and non-profit), as well as be able to apply them in a marketing plan.
- Research data, apply, and evaluate an overall marketing plan for a real world issue and present using technological visual aids.
Students are required to take 9 marketing electives from the following courses.
MKT 3433: Retailing
Duration: 7 weeks
Credit Hours: 3
This course examines the methods and procedures used in retail store management. Emphasis is on automation in its various forms, the role of the retail executive, the shift in store locations and the physical distribution of merchandise. (Prerequisite: MKT 3233)
Learning Outcomes:
- Analyze the retailing process, the environment within which it operates, and the institutions and functions that are performed.
- Discover the role played by retail managers as members of the marketing channel.
- Evaluate the factors consumers consider when choosing purchasing options.
- Develop an understanding of strategic options of large, small and online retail businesses.
MKT 3643: Integrated Marketing Communications
Duration: 7 weeks
Credit Hours: 3
This course focuses on the management of promotional programs which include elements of advertising, personal selling, sales promotion and public relations. Emphasis on creating, executing and evaluating promotional programs. (Prerequisites: MKT 3233)
Learning Outcomes:
- Develop skills in acquiring, analyzing, and presenting relevant business information.
- Recognize and describe current management issues.
- Develop and demonstrate ability to research management/business issues.
- Demonstrate technology use in business research.
MKT 4123: International Marketing
Duration: 7 weeks
Credit Hours: 3
This course provides an informed appreciation of international marketing as an academic subject and management practice. Topics covered include application of the marketing mix to an international environment; the effects of cultural, economic, governmental and technical environments on the marketing function; challenges in international marketing research; and the organizational structure of multi-national firms. The focus is on the marketing management function in an international context.
MKT 4243: Sales and Sales Management
Duration: 7 weeks
Credit Hours: 3
This course focuses on interpersonal communications between buyers and sellers and the management of the sales force. Topics covered include personal sales presentations and hiring, training, motivating, supervising and evaluating sales representatives. (Prerequisite: MKT 3233)
MKT 4653: Contemporary Issues in Marketing
Duration: 7 weeks
Credit Hours: 3
Analysis of current issues and trends in the field of marketing. Topics selected for emphasis will vary as contemporary issues change. (Prerequisite: MKT 3233)
Learning Outcomes:
- Gain understanding of strategic planning in contemporary marketing and how it relates to other areas of business.
- Gain understanding of buyers and markets in today’s global marketplace.
- Analyze target market selection in today’s demographic (segmentation, targeting, positioning).
- Understand and the apply the concept of marketing mix (4Ps) to contemporary issues.