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Bachelor of Business Administration in Marketing (Minor Required) Online

Prepare to practice marketing in a changing competitive environment

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About the Program


Completion time varies
124 (minimum) credit hours
$285 per credit hour

The BBA in Marketing (Minor Required) from SOSU is designed to accommodate working adults who need flexibility with their transfer credits. Taught by the same faculty who teach on campus, this online program will equip you with the business knowledge and marketing skills that are desired by industry employers.

Learn all aspects of marketing from developing a marketing plan to conducting market research and analyzing buyers and prepare to succeed in the dynamic world of marketing. Upon graduation of this AACSB-accredited program, you can pursue a variety of careers in areas such as sales management, service marketing, brand or retail management, marketing research, advertising, and more.

Online Courses


To complete the BBA in Marketing (Minor Required), students must complete a total of 124 credit hours which includes 49 marketing credit hours (28 Business Core hours, 15 Marketing Core hours and 6 Marketing Electives), 44 general education credit hours, and elective hours selected with an advisor as needed to meet university graduation requirements.

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All the Business core courses must be completed with a grade of C or better.

Duration: 7 weeks   |   Credit Hours: 3

This course examines business information systems theory and business applications. Topics include components of the life cycle as well as business information analysis, design and implementation.

Duration: 7 weeks   |   Credit Hours: 3

This course will consist of three main units of instruction. The first unit will cover an introduction to legal theory, legal and deductive reasoning, constitutional law, administrative law, the court system, civil and criminal procedures, alternative dispute resolution, criminal law, and the concepts of tort and strict liability. The second unit will consist of the study of common law contract theory and an introduction to the Uniform Commercial Code. The basic elements of contracts will be examined, along with remedies, statute of frauds and third party rights. The final unit will consist of the application of property, bailments, agency, employment law, business structures, intellectual property, E-commerce, international law and other topics. The concept of ethics and proper business conduct will be emphasized throughout the course.

Duration: 7 weeks   |   Credit Hours: 3

This course introduces the role of the market price system in managing the use of society's resources and in rationing available supplies. The efficiency of resource management is examined in the light of a variety of more- or less-competitive market environments. Conclusions are inferred from the rational behavior of optimizing decision-makers.

Duration: 7 weeks   |   Credit Hours: 3

This course research and practice in academic writing and writing of reports, proposals, memoranda and other kinds of prose used in the fields of academia, business and industry.

Duration: 7 weeks   |   Credit Hours: 3

This course applies descriptive and inferential statistics to business and economic problems. Statistical distributions are used to conduct interval estimates and hypothesis tests. Empirical evidence of cause and effect relationships is investigated through simple two-variable linear regression and correlation analysis.

Duration: 7 weeks   |   Credit Hours: 3

This course explores accounting, business and legal decision-making from an ethical perspective. It focuses on the business person as an ethical decision-maker and on the business as a socially moral agent. Case studies from the core business disciplines as well as supplemental materials or assignments for the disciplines are used as learning materials.

Duration: 7 weeks   |   Credit Hours: 1

This seminar is designed to help students transition from college to the professional work environment. The seminar will be led by faculty with guest speakers from across the university and from area businesses. Topics include developing a professional resume, interviewing skills and business etiquette.

Duration: 7 weeks   |   Credit Hours: 3

This course is a study of the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services that satisfy individual and organizational objectives.

Duration: 7 weeks   |   Credit Hours: 3

This course includes the study of planning, leadership, organization and control in order to effectively manage organizations in a dynamic environment. Includes a heavy emphasis on human behavior in organizations.

Duration: 7 weeks   |   Credit Hours: 3

This course reflects the sensitivity of the global market to economic, political and cross-cultural differences in relation to planning, pricing, promotion, distribution and the need to remain competitive.

Duration: 7 weeks   |   Credit Hours: 3

This course has an integrative strategic marketing approach to consumer behavior, which provides the student with a comprehensive framework for analyzing consumers.

Duration: 7 weeks   |   Credit Hours: 3

This course provides an informed appreciation of international marketing as an academic subject and management practice. Topics covered include application of the marketing mix to an international environment; the effects of cultural, economic, governmental and technical environments on the marketing function; challenges in international marketing research; and the organizational structure of multi-national firms. The focus is on the marketing management function in an international context.

Duration: 7 weeks   |   Credit Hours: 3

This course examines the role of research in the marketing management decision-making process. This project-based course examines various methods of data-gathering techniques along with quantitative and qualitative methods of data analysis.

Duration: 7 weeks   |   Credit Hours: 3

This course focuses on the design and management of supply chains through such topics as infrastructure design; supplier-customer partnerships; risk management; information flow; materials management; and distribution, financing and data management. The course integrates the concept of value chain into supply chain management.

Duration: 7 weeks   |   Credit Hours: 3

This course includes analysis of the appropriate management of marketing-program objectives. Product, promotion, pricing and distribution concepts will be integrated into marketing strategy development, implementation and control.

Students are required to take 6 elective hours. These electives must be selected in consultation with an advisor.

In consultation with an advisor, students must select a minor, which will range between 18-24 credit hours.

Students must complete 44 credit hours of General Education courses from the following categories.

Communications (9 hours)

  1. English (ENG 1113 and ENG 1213)
  2. Speech Communications (COMM 2213)

Social Behavioral Sciences (12 hours)

  1. Political Science (POSC 1513)
  2. American History (HIST 1513 or 1523)
  3. Social Science (ECON 2113)
  4. Mental and Physical Health (KIN 1113 or PSY 1113)

Science and Mathematics (14 hours)

  1. Biological Sciences (BIOL 1114)
  2. Physical Sciences (PSCI 1114 or 1414)
  3. Mathematics (MATH 1513)
  4. Computer Proficiency Requirement (BIM 1513)

Humanities (9 hours)

  1. Humanities, Philosophy, and Lit (ENG 2313, 3893; HUM 2113; or PHIL 2113)
  2. Fine Arts (ART 1103, 3013, 3083; MUS 1113, 3133; or THTR 1183, 3183)
  3. Foreign Language (SPAN 1113 or NS 1213)

Calendar


At SOSU, we offer multiple start dates throughout the year so you never have to wait long to get started on your online degree program. The chart below shows upcoming start dates, along with important deadlines, such as when your application should be submitted and when payments are due.

Term Start Date Application Deadline Document Deadline Registration Deadline Tuition Deadline Last Class Day
Fall II 2018 10/22/2018 10/8/2018 10/8/2018 10/17/2018 10/17/2018 12/9/2018
Spring 2019 1/14/2019 1/4/2019 1/4/2019 1/11/2019 1/11/2019 3/3/2019
Spring 2019 3/11/2019 2/25/2019 2/25/2019 3/8/2019 3/8/2019 5/5/2019
Summer 2019 5/13/2019 4/29/2019 4/29/2019 5/10/2019 5/10/2019 6/30/2019
Summer 2019 7/1/2019 6/17/2019 6/17/2019 6/27/2019 6/27/2019 8/18/2019
Fall 2019 8/26/2019 8/12/2019 8/12/2019 8/23/2019 8/23/2019 10/13/2019
Fall 2019 10/21/2019 10/7/2019 10/7/2019 10/18/2019 10/18/2019 12/15/2019

Tuition & Financial Aid


Tuition

Southeastern Oklahoma State University offers its students the opportunity to earn their online degree with affordable, pay-as-you-go tuition and the convenience of tuition that includes fees.

Per Credit Hour Per Three Credit Hour Course
$285 $855

Additional Fees

Application: $20
International Student Application: $55

Financial Aid

Financial aid is available for those who qualify. The first step in applying for financial aid is to file your Free Application for Federal Student Aid (FAFSA). SOSU's Federal School Code is 003179.

If you plan to use federal financial aid, it is recommended that you apply for and have your financial aid awards finalized before enrolling. To expedite this, it is important that you file your FAFSA as soon as possible after applying.

Contact Us

Student Financial Aid Office
425 W. University Blvd.
Durant, OK 74701-3347

Phone: (580) 745-2186

Fax: (580) 745-7469

Email: financialaid@SE.edu

Admissions


Southeastern Oklahoma State University's online BBA in Marketing (Minor Required) program has specific requirements that applicants must meet to enroll. Please read the admission guidelines below to ensure you qualify.

Transfer Students: Students who have attempted seven or more semester hours of college credit. Remedial and activity courses are not counted.

  • Students are accepted as long as their cumulative GPA is a 2.0 or higher. If the student’s cumulative GPA is less than a 2.0 but it does not indicate a suspension, they can enroll at SOSU for the upcoming semester; however, they would be placed on probation until that cumulative GPA reaches at least a 2.0. If their last semester does indicate a suspension, they would be required to sit out a semester before enrolling at SOSU. If a student has two suspensions, they must attend another school and raise their cumulative GPA to a 2.0 or higher before being accepted to SOSU.
  • College placement testing: Students will be required to take a test in each of the three areas (English, Math and Reading) unless they have successfully completed a college course in that area or have provided ACT scores of at least a 19. Students who have not scored high enough in the Science area automatically have a deficiency until they clear the Math & Reading deficiencies. If they do not pass the placement test, they will be required to either complete a remedial course or will have an additional lab component. These deficiencies should be completed within the first 12 credit hours (typically one semester). Our Learning Center can provide more information if you have further questions.

Adult Freshmen: 21 or older and has earned no more than six hours of college credit after high school graduation. Concurrent work is excluded.

  • Provide a completed high school transcript or GED
  • College placement testing is required if the student does not provide ACT or SAT scores. See testing information above.

New Freshmen: A student who has earned no more than six hours of college credit after high school graduation. Concurrent work is excluded.

  • Minimum ACT of 20 (or SAT equivalent) or 2.7 overall high school GPA and top 50% of graduating class OR 2.7 GPA in the 15-unit core curriculum (four English, three Math, three History, three Science and two Electives)
  • College placement testing: There are three tests (English, Math and Reading) that are given to students who do not score at least a 19 on the ACT or equivalent SAT scores in that area. Students who have not scored high enough in the Science area automatically have a deficiency until they clear the Math & Reading deficiency.

    If the student does not pass the placement test, they will be required to either complete a remedial course or will have an additional lab component. These deficiencies are required to be completed within the first 24 credit hours (typically two semesters). Our Learning Center can provide more information if you have further questions.

Returning Students: Students who have not attended any other school since leaving SOSU are accepted under the following circumstances:

  • The student has a cumulative GPA of at least a 2.0; or
  • If the student’s cumulative GPA is under a 2.0 and their final semester with SOSU was on academic probation, they can return on probation. This status will stay in effect until the student raises their cumulative GPA to at least a 2.0.
  • For students who have been suspended, university policy states that for the first suspension, a student must sit out at least one semester before returning. If a student has two suspensions, they must attend another school and raise their cumulative GPA to a 2.0 or higher before being accepted to SOSU.
  • NOTE: There would not be any placement testing required for these students since they should have already participated in testing; however, they may have some deficiencies that need to be completed.