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Bachelor of Business Administration in Marketing Online

Develop Your Marketing Expertise to Drive Customer Response

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Program Overview

Discover the value of the online BBA in Marketing program from SOSU

Our Bachelor of Business Administration in Marketing at Southeastern Oklahoma State University is designed to give you the fundamental business and marketing principles you need to build your interpersonal, creative and analytical aptitudes for marketing. In this online degree program, you will learn how to understand consumer behavior, identify marketing segments and analyze and design marketing strategies for diverse environments. The marketing courses in this program total the 124 credit hours needed to graduate. A minor is not necessary.

$295 Per Credit Hour
Transfer Credits
Up to 90 Hours Transfer Credits
Credit Hours
124 Credit Hours
$295 Per Credit Hour
Transfer Credits
Up to 90 Hours Transfer Credits
Credit Hours
124 Credit Hours
Have questions or need more information about our online programs?

The John Massey School of Business at Southeastern Oklahoma State University is accredited by The Association to Advance Collegiate Schools of Business (AACSB International).

Learning Outcomes:

  • Understand the types of consumers and their decision-making processes along with the factors that influence how consumers think, feel and act
  • Develop the analytical, financial, communications and decision-making skills and technical competencies needed to succeed as a marketing professional
  • Graduates of this program will be prepared to make decisions about product, price, marketing communications and distribution so that the customer chooses their brand/company over the competition

Potential Career Outcomes Include:

  • Advertising
  • Brand Management
  • Communications
  • Customer Relations
  • Digital and Social Media
  • Marketing Manager
  • Product Management
  • Research
  • Sales

Online Undergraduate Programs Also Available:

Southeastern offers a variety of specialized online program options. Check out our other online undergraduate programs.

Have questions or need more information about our online programs?


Find out how and when to pay your tuition

Southeastern Oklahoma State University offers its students the opportunity to earn their online degree with affordable, pay-as-you-go tuition that includes fees.

$295 Per Credit Hour
$885 Per 3-Credit-Hour Course

Transfer your credits for lower tuition

Use the slider to select the number of transfer credits you’ve earned to gain a better understanding of what your total program cost will be.

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Transcripts sent from other colleges and universities will be evaluated and awarded according to university policy. The Tuition Estimator is not a guarantee of the number of transfer credit hours that will be awarded nor a guarantee of a final price.

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Additional Fees

Application: $25
International Student Application: $25

Financial Aid

Financial aid is available for those who qualify. The first step in applying for financial aid is to file your Free Application for Federal Student Aid (FAFSA). SOSU's Federal School Code is 003179. If you plan to use federal financial aid, it is recommended that you apply for and have your financial aid awards finalized before enrolling. To expedite this, it is important that you file your FAFSA as soon as possible after applying.

Contact Us

Student Financial Aid Office
425 W. University Blvd.
Durant, OK 74701-3347

Phone: 580-745-2186
Fax: 580-745-7469
Email: [email protected]


Know the important dates for our students

At SOSU, we offer multiple start dates throughout the year so you never have to wait long to get started on your online degree program. The chart below shows upcoming start dates, along with important deadlines, such as when your application should be submitted and when payments are due.

Next Application Due Date
Next Start

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Ready to take the next step toward earning your degree online from SOSU?


Know the steps to being admitted to our online BBA in Marketing program

Let's start boosting your career! The admission process is the first step toward earning your online degree. Familiarize yourself with these requirements for this online program, along with information on required documentation.

Online Application Online Application
Transcripts Transcripts
College Placement Test College Placement Test
Online Application Online Application
High School Diploma High School Diploma
College Placement Test College Placement Test

View full admission requirements [+]

To meet the admission requirements for the BBA in Management, applicants must meet the following criteria:

Transfer Students: Students who have attempted seven or more semester hours of college credit. Remedial and activity courses are not counted.

  • Students are accepted as long as their cumulative GPA is a 2.0 or higher. If the student's cumulative GPA is less than a 2.0 but it does not indicate a suspension, they can enroll at SOSU for the upcoming semester; however, they would be placed on probation until that cumulative GPA reaches at least a 2.0. If their last semester does indicate a suspension, they would be required to sit out a semester before enrolling at SOSU. If a student has two suspensions, they must attend another school and raise their cumulative GPA to a 2.0 or higher before being accepted to SOSU.
  • College placement testing: Students will be required to take a test in each of the three areas (English, Math and Reading) unless they have successfully completed a college course in that area or have provided ACT scores of at least a 19. Students who have not scored high enough in the Science area automatically have a deficiency until they clear the Math & Reading deficiencies. If they do not pass the placement test, they will be required to either complete a remedial course or will have an additional lab component. These deficiencies should be completed within the first 12 credit hours (typically one semester). Our Learning Center can provide more information if you have further questions.

Adult Freshmen: 21 or older and has earned no more than six hours of college credit after high school graduation. Concurrent work is excluded.

  • Provide a completed high school transcript or GED
  • College placement testing is required if the student does not provide ACT or SAT scores. See testing information above.

New Freshmen: A student who has earned no more than six hours of college credit after high school graduation. Concurrent work is excluded.

  • Minimum ACT of 20 (or SAT equivalent) or 2.7 overall high school GPA and top 50% of graduating class OR 2.7 GPA in the 15-unit core curriculum (four English, three Math, three History, three Science and two Electives)
  • College placement testing: There are three tests (English, Math and Reading) that are given to students who do not score at least a 19 on the ACT or equivalent SAT scores in that area. Students who have not scored high enough in the Science area automatically have a deficiency until they clear the Math & Reading deficiency.

If the student does not pass the placement test, they will be required to either complete a remedial course or will have an additional lab component. These deficiencies are required to be completed within the first 24 credit hours (typically two semesters). Our Learning Center can provide more information if you have further questions.

Returning Students: Students who have not attended any other school since leaving SOSU are accepted under the following circumstances:

  • The student has a cumulative GPA of at least a 2.0; or
  • If the student's cumulative GPA is under a 2.0 and their final semester with SOSU was on academic probation, they can return on probation. This status will stay in effect until the student raises their cumulative GPA to at least a 2.0.
  • For students who have been suspended, university policy states that for the first suspension, a student must sit out at least one semester before returning. If a student has two suspensions, they must attend another school and raise their cumulative GPA to a 2.0 or higher before being accepted to SOSU.

Note: There would not be any placement testing required for these students since they should have already participated in testing; however, they may have some deficiencies that need to be completed.

International Application and Admissions Requirements: Please note, unfortunately, students with an F-1 visa are ineligible for online programs.

  1. Complete the application. There is a non-refundable $55 application fee.
  2. Academic Records:
    • Original final post-secondary transcript(s) and diploma(s) from each college or university attended. If your transcript is not issued in English, we require the original document as well as an English translation done by your school(s) or a professional translating company. Original = issued by a school or examination board with an official signature and school stamp or seal.
    • Post-secondary records from outside the U.S. must be analyzed by a NACES ( educational credential evaluation service such as IERF or WES or ECE. For IERF, students need to choose the "detailed report" option and select Southeastern Oklahoma State University from the menu. IERF will send the evaluation of your records to our International Student Services office.
  3. English Proficiency: Internet-based TOEFL score of 61 or an IELTS Academic score of 5.5; taken within 2 years of enrollment.
    • For TOEFL, let us know your registration number and have your score report sent to Southeastern (institution code: 6657).
    • For IELTS, let us know your TRF number.
    • You do not need TOEFL or IELTS scores if you meet one of the following:
      • English is your first language
      • You graduated from a U.S. high school with 4 years of English
      • You have a bachelor's degree from a U.S. college or university
      • You have 24 hours of college or university credit in the U.S. with a grade point average of 3.0 or better (including English Composition I and II)

Official sealed transcripts from all previous institutions should be sent to Southeastern Oklahoma State University:

Southeastern Oklahoma State University/Registrar
425 W. University Blvd.
Durant, OK 74701-3347

Email: [email protected]


Learn the degree plan for our online marketing program

To complete the BBA in Marketing online, students must complete a total of 124 credit hours which includes 67 Marketing credit hours (43 Business Core hours, 9 Marketing Core hours and 9 Marketing Electives), 44 General Education credit hours, and Elective credit hours selected with an advisor as needed to meet university graduation requirements.

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All the Business Core courses must be completed with a grade of C or better.

ACCT 2103: Fundamentals Financial Accounting

Duration: 7 weeks   |   Credit Hours: 3

An introduction to financial accounting including developing, analyzing and interpreting financial statements.

ACCT 2203: Fundamentals of Managerial Accounting

Duration: 7 weeks   |   Credit Hours: 3

This course is an introduction to management accounting and organizational performance measurements such as basic costing and capital budgeting.

BIM 3183: Business Information Management

Duration: 7 weeks   |   Credit Hours: 3

This course examines business information systems theory and business applications. Topics include components of the life cycle as well as business information analysis, design and implementation.

BLAW 3123: Legal Environment of Business

Duration: 7 weeks   |   Credit Hours: 3

This course will consist of three main units of instruction. The first unit will cover an introduction to legal theory, legal and deductive reasoning, constitutional law, administrative law, the court system, civil and criminal procedures, alternative dispute resolution, criminal law, and the concepts of tort and strict liability. The second unit will consist of the study of common law contract theory and an introduction to the Uniform Commercial Code. The basic elements of contracts will be examined, along with remedies, statute of frauds and third party rights. The final unit will consist of the application of property, bailments, agency, employment law, business structures, intellectual property, E-commerce, international law and other topics. The concept of ethics and proper business conduct will be emphasized throughout the course.

ECON 2213: Principles of Microeconomics

Duration: 7 weeks   |   Credit Hours: 3

This course introduces the role of the market price system in managing the use of society's resources and in rationing available supplies. The efficiency of resource management is examined in the light of a variety of more- or less-competitive market environments. Conclusions are inferred from the rational behavior of optimizing decision-makers.

Learning Outcomes:

  • Describe the functions of prices in allocating resources and rationing commodities in a market economy
  • Predict the resource-demanding and product-supplying behavior of businesses under various market structures
  • Formulate reasoned opinions on public policy actions which affect allocative efficiency and the distribution of income
  • Understand market structure and functioning, differentiate between cost and supply relationships, and identify and understand consumer behavior and demand theory
  • Calculate and understand product and resource pricing as well as revenue and profit relationships
  • Formulate reasoned opinions on international specialization and trade, and form opinions on matters of public economic policy that are independent, informed and well-reasoned
  • Predict price levels resulting from supply-side and demand-side economic forces
  • Analyze the allocative and rationing functions of market prices

ENG 3903: Business and Professional Writing

Duration: 7 weeks   |   Credit Hours: 3

This course research and practice in academic writing and writing of reports, proposals, memoranda and other kinds of prose used in the fields of academia, business and industry.

BUS 2633: Business Statistics

Duration: 7 weeks   |   Credit Hours: 3

This course applies descriptive and inferential statistics to business and economic problems. Statistical distributions are used to conduct interval estimates and hypothesis tests. Empirical evidence of cause and effect relationships is investigated through simple two-variable linear regression and correlation analysis.

BUS 3333: Business Ethics

Duration: 8 weeks   |   Credit Hours: 3

This course explores accounting, business and legal decision-making from an ethical perspective. It focuses on the business person as an ethical decision-maker and on the business as a socially moral agent. Case studies from the core business disciplines as well as supplemental materials or assignments for the disciplines are used as learning materials.

BUS 4901: Career Development Seminar

Duration: 7 weeks   |   Credit Hours: 1

This seminar is designed to help students transition from college to the professional work environment. The seminar will be led by faculty with guest speakers from across the university and from area businesses. Topics include developing a professional resume, interviewing skills and business etiquette.

FIN 3113: Business Finance

Duration: 7 weeks   |   Credit Hours: 3

This course considers the basic financial decisions within a business. Topics include setting financial goals, measuring risk and return, time value of money, fundamentals of capital structure, fundamentals of dividend policy, sourcing funds, fundamentals of capital budgeting, fundamentals of stock, and bonds and their valuation.

MKT 3233: Principles of Marketing

Duration: 7 weeks   |   Credit Hours: 3

A study of the process of planning and executing the conception, pricing, promotion and distribution of ideas, goods and services that satisfy individual and organizational objectives.

MNGT 3113: Management and Organizational Behavior

Duration: 7 weeks   |   Credit Hours: 3

The study of planning, leading, organizing, and controlling to effectively manage organizations in a dynamic environment. Includes a heavy emphasis on human behavior in organizations.

MNGT 3243: Production and Operations Management

Duration: 7 weeks   |   Credit Hours: 3

This course is intended to be a survey of operating practices and models in both manufacturing and service firms. It provides managers with sufficient knowledge to make informed "total business decisions" and to introduce standard terms and concepts for communications with operating personnel. In such a course, it should be recognized that breadth of subject matter, not depth of topic, will be the goal. Emphasis is more on skills for operating/controlling systems than on design. Topics covered are forecasting quality control; inventory and supply chain management; aggregate/capacity planning and scheduling; and project management.

MNGT 4443: International Business

Duration: 7 weeks   |   Credit Hours: 3

This course reflects the sensitivity of the global market to economic, political and cross-cultural differences in relation to planning, pricing, promotion, distribution and the need to remain competitive.

MNGT 4633: Business Policy

Duration: 7 weeks   |   Credit Hours: 3

This course is a capstone course designed to integrate the functional areas of business for corporate- and business-level strategic decision making. This course is usually taken during the student's last semester of study.

MKT 3633: Consumer Behavior

Duration: 7 weeks   |   Credit Hours: 3

This course has an integrative strategic marketing approach to consumer behavior, which provides the student with a comprehensive framework for analyzing consumers.

Learning Outcomes:

  • Analyze the meaning and influences guiding the decisions and behaviors of culturally driven phenomenon
  • Question the power of individual influences on decision-making and consumption
  • Appraise the applicability of consumer behavior theories to interpreting why consumers behave as they do
  • Assess the components and stages of the group decision-making process
  • Demonstrate an ability to work collaboratively in a learner-centered classroom
  • Demonstrate an understanding of consumer behavior research through decision-making simulations

MKT 4333: Marketing Research

Duration: 7 weeks   |   Credit Hours: 3

This course examines the role of research in the marketing management decision-making process. This project-based course examines various methods of data-gathering techniques along with quantitative and qualitative methods of data analysis.

MKT 4643: Marketing Management

Duration: 7 weeks   |   Credit Hours: 3

This course includes analysis of the appropriate management of marketing-program objectives. Product, promotion, pricing and distribution concepts will be integrated into marketing strategy development, implementation and control.

Learning Outcomes:

  • Understand and apply the major marketing strategies and the Four Ps of the marketing mix and how it relates to other areas of the business environment
  • Comprehend marketing strategies in diverse businesses and industries
  • Critique the use of various marketing strategies by companies or organizations (profit and nonprofit), as well as be able to apply them in a marketing plan
  • Research data and evaluate and apply an overall marketing plan for a real-world issue, and present using technological visual aids

Students are required to take 9 credit hours from the following courses.

MKT 3433: Retailing

Duration: 7 weeks   |   Credit Hours: 3

This course examines the methods and procedures used in retail store management. Emphasis is on automation in its various forms, the role of the retail executive, the shift in store locations and the physical distribution of merchandise. (Prerequisite: MKT 3233)

Learning Outcomes:

  • Analyze the retailing process, the environment in which it operates, and the institutions and functions that are performed
  • Discover the role played by retail managers as members of the marketing channel
  • Evaluate the factors consumers consider when choosing purchasing options
  • Develop an understanding of strategic options of large, small and online retail businesses

MKT 3643: Integrated Marketing Communications

Duration: 7 weeks   |   Credit Hours: 3

This course focuses on the management of promotional programs which include elements of advertising, personal selling, sales promotion and public relations. Emphasis on creating, executing and evaluating promotional programs. (Prerequisites: MKT 3233)

Learning Outcomes:

  • Develop skills in acquiring, analyzing and presenting relevant business information
  • Recognize and describe current management issues
  • Develop and demonstrate ability to research management and business issues
  • Demonstrate technology use in business research

MKT 4123: International Marketing

Duration: 7 weeks   |   Credit Hours: 3

This course provides an informed appreciation of international marketing as an academic subject and management practice. Topics covered include application of the marketing mix to an international environment; the effects of cultural, economic, governmental and technical environments on the marketing function; challenges in international marketing research; and the organizational structure of multi-national firms. The focus is on the marketing management function in an international context.

MKT 4243: Sales and Sales Management

Duration: 7 weeks   |   Credit Hours: 3

This course focuses on interpersonal communications between buyers and sellers and the management of the sales force. Topics covered include personal sales presentations and hiring, training, motivating, supervising and evaluating sales representatives. (Prerequisite: MKT 3233)

MKT 4653: Contemporary Issues in Marketing

Duration: 7 weeks   |   Credit Hours: 3

Analysis of current issues and trends in the field of marketing. Topics selected for emphasis will vary as contemporary issues change. (Prerequisite: MKT 3233)

Learning Outcomes:

  • Gain an understanding of strategic planning in contemporary marketing and how it relates to other areas of business
  • Gain an understanding of buyers and markets in today’s global marketplace
  • Analyze target market selection in today’s demographics (segmentation, targeting, positioning)
  • Understand and apply the concept of marketing mix (Four Ps) to contemporary issues

Students are required to take 6 elective hours. These electives may be selected from any upper-level ACCT, BUS, FIN, MNGT or MKT course. At least one must be at the 4000 level.

Students must complete 44 credit hours of General Education courses from the following categories.

Communications (9 hours)

  1. English (ENG 1113 and ENG 1213)
  2. Speech Communication (COMM 1233 or COMM 2213)

Social Behavioral Sciences (12 hours)

  1. Political Science (POSC 1513)
  2. American History (HIST 1513 or 1523)
  3. Social Science (ECON 2113, SOC 1113, or GEOG 2723)
  4. Mental and Physical Health (KIN 1113 or PSY 1113)

Science and Mathematics (14 hours)

  1. Biological Sciences (BIOL 1114)
  2. Physical Sciences (PSCI 1114 or 1414)
  3. Mathematics (MATH 1303 or 1513)
  4. Computer Proficiency Requirement (BIM 1553 or CIS 1003)

Humanities (9 hours)

  1. Humanities, Philosophy, and Lit (ENG 2313, 3893; HUM 2113; or PHIL 2113)
  2. Fine Arts (ART 1103, 3013, 3083; MUS 1113, 3133; or THTR 1183, 3183)
  3. Foreign Language (SPAN 1113 or NS 1213)

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