The sports business is an exciting field that is projected to continue expanding in the years to come, creating more leadership opportunities for individuals working in the industry.
With four different areas of emphasis in Southeastern Oklahoma State University’s Master of Science in Sports Administration program, you can prepare yourself to take advantage of those opportunities while earning a degree fully online in your own specific area of interest.
The Growth of the Sports Industry
A 2015 article on Forbes.com highlighted a report issued by the professional services firm PricewaterhouseCoopers titled “At the Gate and Beyond” that estimated the worth of the North American sports market at $60.5 billion as recently as 2014. The firm projected that by 2019, the figure will grow to as much as $73.5 billion — an increase of 21.5 percent in just five years.
The global market, meanwhile, is worth as much as $600-700 billion according to an October 2017 report in World Trademark Review by Timothy Au. Annual growth over the past decade in the sports industry has outpaced GDP growth in most countries, Au says, and the sports industry is ranked second in growth in the brands sector.
Other Sports Administration and Management Opportunities
Working for a sports business isn’t the only way to put an M.S. in Sports Administration from Southeastern Oklahoma State University to work for you, however. Other exciting avenues where an education in sports administration could prove beneficial include:
- Youth sports organizations like the YMCA and/or Little Leagues.
- Recreational/fitness clubs.
- Municipal parks and recreation departments.
- Vacation resorts, casinos and clubs.
One Program, Four Different Options
Master of Science in Sports Administration — General Online
The broadest option is the M.S. in Sports Administration — General Online which prepares you for management positions at any level of the sports business — from interscholastic and intercollegiate opportunities to the professional ranks. Coursework unique to this track includes classes on nutritional studies, strength training and coaching techniques.
Master of Science in Sports Administration — Business Online
If you’re pursuing a career in professional sports, then the M.S. in Sports Administration — Business Online might be your best bet because of its focus on developing your ability to implement effective marketing strategies. There’s also a strong focus on the role that social networks and social media play in the modern sports business.
Master of Science in Sports Administration — Educational Leadership Online
If you’re focusing on a career in public schools, then the M.S. in Sports Administration — Educational Leadership Online might be the emphasis for you. You’ll learn about regulations that apply to public schools, and you’ll sharpen your skills related to community relations, finances and fundraising.
Master of Science in Sports Administration — Native American Leadership Online
This M.S. in Sports Administration — Native American Leadership Online is a unique emphasis focused specifically on how to establish a sports or health and wellness program within a tribal nation. You’ll have courses in ethnohistory and review current topics that directly affect individuals living in Indian country.
The sports industry’s rapid growth makes sports administration an exciting career choice, and pursuing one of Southeastern Oklahoma State University’s four degree options for a Master of Science in Sports Administration may help you maximize your career potential.
Learn more about SOSU’s online programs for a Master of Science in Sports Administration.
Sources:
Forbes: Sports Industry to Reach $73.5 Billion by 2019
World Trademark Review: Trademark Trends in the Sports Industry